The Art of Gift Giving
“Bad gifters are often careless people.” – Dale Partridge
This may sound harsh but after listening to today’s podcast you might hold off on sending that $25 Starbucks gift card to the client that spends $10k each year.
John Ruhlin is the king of good gifts. He’s also the author of the book Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention
John explains how gift giving is one of the most impactful actions you can take in your business (for any relationship for that matter). And when you do it right, the benefits to both you and the recipient are immeasurable.
Stop Making Your Customers Work
Imagine walking into a Michelin star restaurant, abruptly approaching a couple enjoying a meal, asking them to get in their car, drive to your establishment, find all the same ingredients along with the recipe, and then prepare the meal themselves for a slightly cheaper price.
What do you think the reply would be? Please escort this man to the door, NOW!
When we show up as a banner ad on a person’s social network, or in an email flooded with products, we are asking customers to do something similar. We are asking them to leave a place they know serves them the best content to spend time digging through our website for something comparable.
The value you provide should be blatantly obvious. We’ve explored this idea more on our site.
Why Net Neutrality Matters for SEO and Web Marketing
Let’s talk about Net Neutrality. In case you aren’t familiar with it, Net Neutrality is the idea that when you access the web, you get access to it equally. Doing away with Net Neutrality means that some websites could pay for faster speeds and more access to users.
Regardless of how you feel about it, it’s going to affect marketing and SEO, especially for small and medium businesses. They likely won’t have the budget to pay Internet Service Providers for increased speed and access.
In today’s Watch, Rand Fishkin (from the SEO company Moz) talks about why Net Neutrality matters for marketing.
“Eighty percent of success is showing up.”