Be in The Know
🤔 The Global Alliance for Responsible Media shutters following X’s antitrust lawsuit.
🖇️ TikTok partners with Amazon for in-app shopping.
🙃 Humane (maker of the AI Pin) is in trouble: daily returns are outpacing sales.
😓 Apple’s new Distraction Control feature for iOS 18’s Safari could spell doom for some businesses.
💡 Here’s what marketers can learn from Google’s “Dear Sydney” ad misstep.
🎞️ TikTok’s Spotlight feature will link to landing pages for upcoming films and TV shows.
📍 Google rolls out new features for Local Service Ads.
⏭️ Instagram expands carousels to 20 frames.
Blog Post CTAs to Try
👀 Sponsor this spot to share your content with our community.
Odds are that you should just be using more CTAs on your blog pages. Here are some ways to implement them:
- Add a CTA to the sidebar. It’s non-invasive, follows the reader as they move through your content, and can even be dynamic depending on the funnel stage your blog falls into.
- Drop CTAs throughout the post. In-text CTAs can be very effective, especially for middle of the funnel. Drop your own personalized ad blocks right into your relevant content.
- Experiment with pop-ups. A pop-up that overlays the bottom of the screen and follows users as they scroll looks clean and professional.
- Try exit pop-ups. These trigger when a user is about to leave or moves their cursor to the top of the browser window. Always make sure it’s easy to click away, but give them a try.
- Drop a CTA at the bottom. A good ol’ attractive CTA button at the bottom of your article is effective.
- Work your CTAs in naturally. Weave your products and services naturally into the discussion, and amp up the sales pitch at the bottom of the funnel.
Dig into the full post at Positional.
Q for You
AnswerThePublic
Finding niche keywords in PPC campaigns can be an effective way to run a more cost-friendly ad campaign than using more general keywords. Use AnswerThePublic to help you target more long-tail keywords.
Just type a keyword and this tool will generate a variety of questions people have asked surrounding the keyword. Use these queries to craft long-tail keywords, or consider answering some of the questions in your own blog posts.
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- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Watch
Esta Aqui
Key stat: Over a third of people under the age of 35 consume iced coffee daily.
Café Bustelo, however, is traditionally served strong and piping hot off the stove. So, the brand recently hit the refrigerator aisle with Espresso Style Iced Coffee Beverages to flex its range.
The “Make it Latin” campaign features the new drink in a vibrant and animated world—the “BusteloVerse,” per the brand—with a refreshingly icy twist.
The packaging is the star here, a direct tribute to the moka-pot style of coffee brewing that Café Bustelo fans know and love.
“The big challenge was not going full ice or full cold. You still want that Latin heat,” Alan Wilson of BBH USA told Marketing Dive. “It’s an extension of the world, it’s not a brand new thing.”
