Golden Opportunity - Carney
The Daily Carnage

Golden Opportunity

Discount code inside. 🔑

Be in The Know

Got news? Sponsor this spot.

🍔 Chili’s is responding to fast-food-inflation frustrations with a new Big Mac dupe.

🏀 Caitlin Clark is a shot in the arm of women’s sports marketing.

💸 Amazon, Apple, and Oracle are rumored to be potential TikTok buyers if ByteDance is forced to sell.

❌ Take a look at the new, stripped-down UI coming to X.

✨ On the rise of rewatch podcasts and nostalgia bait.

AI Prompt: A cheeseburger with a hundred-dollar bill inside.

The Four Cs of Marketing-AI Opportunity

👀 Sponsor this spot to share your content with our community.

Only 10–14% of companies consistently deploy generative AI in their marketing and sales initiatives. Are you leaving these opportunity areas on the table?

  1. Customization. Consumers expect authentic experiences that are tailored to their unique preferences. Generative AI enables marketers to deliver this at an unprecedented scale, from individualized creative to voice translation and chatbot service.
  2. Creativity. A recent study found that ChatGPT4 surpassed the creativity of elite university students in new product ideation; the majority of the standout ideas were generated by AI. But generative AI tools are more successful when they empower artists to think out-of-the-box.
  3. Connectivity. Generative AI facilitates consumer-to-consumer interactions and empowers consumers to have a more active role in brand narratives. New tools allow every consumer to be a designer, a storyteller, and an influencer, allowing for powerful co-creating experiences.
  4. Cost of Cognition. Generative AI can significantly reduce the cost of intelligence. By employing AI, marketers can achieve significantly more, at a fraction of the time and cost.

Next, take a look at the 4 Cs of Marketing-AI risk at Harvard Business Review.

Q for You

Was your brand affected by the Instagram glitch that temporarily deleted thousands of active followers from accounts?

Issuu

Issuu is more than a content marketing tool.

It’s the all-in-one digital publishing platform that helps you get more mileage out of your brand and lead gen pieces-like presentations, brand books, reports, case studies, ebooks, newsletters, and more.

  • Turn a single static file into an entire range of interactive assets to share across all channels.
  • Captivate audiences with multimedia elements, such as links and embeddable videos that play as the page turns.
  • Auto-generate mobile-friendly assets from existing content, broadening your reach and engagement without extra effort.
  • Embed content across the web with ease and track your wins with detailed insights into clicks, impressions, and read time.
  • Empower your team to collaborate effectively and publish seamlessly with Issuu for Teams.
  • Take your work further using integrations with top-rated tools like Canva, Adobe InDesign, Adobe Express, and Mailchimp.

Issuu Daily Carnage

Our friends at Issuu are offering The Daily Carnage readers an exclusive free trial of their Premium plan. Use code DAILYCARNAGE to get started.

Classifieds

Place a Classified Ad in this Friday’s edition of The Daily Carnage for just $99.

What you get:

  • 200 characters 📣
  • An internal link 🔗
  • Your ad lives on our site indefinitely 💛

Let’s get it on the calendar.

Gopuff 2024

Gopuff Goes Big

Snack delivery service Gopuff has launched its largest national campaign to date.

“Bring The Magic” is a multi-channel effort to establish GoPuff as a natural enhancement to everyday life, with a rather dramatic hero film to set the tone.

Ads from the Past

McDonald's, 1979

McDonald’s, 1979

Carnage

Get the best dang marketing newsletter in your inbox on the daily. Subscribe »

Related Posts