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Got Content?

Content ideas are brewing in today’s letter!

Q for You

What kind of social media post brings the most value to your feed?

Be In The Know

101 Content Ideas to Add to Your Editorial Calendar

Being 100% on top of things all the time is nearly impossible. Because of this, it’s important we set ourselves up for success as often as we can.

When it comes to your content strategy, a content calendar helps you progress and keep organized. But constantly thinking of new content ideas can be daunting and overwhelming. Without further ado, Convince & Convert has provided 101 content ideas to add to your editorial calendar.

  • Lists. People love lists. They’re easily digestible, and viewers can get an idea of reading time from the number of items on a list.
  • How-To. A wonderful method of demonstrating prowess in your field is by showing people how to do certain things. Pick something you’re good at and something people have questions about. This can really help your audience in a way blatant self-promotion won’t.
  • Case studies. The proof is in the pudding, and people will eat it up. Don’t just explain quantitatively why your products and services are better. Use stories people can relate to. Paint a picture so they may step into the proverbial shoes of a problem-haver and understand how you can help.
  • Company News. Let people know all the latest and greatest about your company. This can be light and simple, and it’s all about building a better connection between your business and customers.
  • Screenshots. Give people a concrete idea of what you’re talking about. Show them visuals so they may follow along. Perhaps you’re walking through a dashboard in the software you sell or you’re telling people about a tool you like using. Screenshots will let them easily follow along.

There are 96 more ideas from the Convince & Convert report that we didn’t get to, so check out the rest and get your content calendar all fired up!


A picture is worth a thousand words, and a video will show you dozens of pictures every second. Do the math and you’ll find this amounts to a lot of words. But as video tends to take up lots of space, we find a GIF is a very happy medium.

Recordit is a handy dandy GIF maker for Mac and PC. It works by recording a screencast of a portion of your screen. Then it processes what you’ve captured into an easily shareable GIF. Voila! Use it for simple, sharable demonstrations or how-to visuals.

Helping People Change: Coaching with Compassion for Lifelong Learning and Growth by Richard Boyatzis, Melvin L. Smith, Ellen Van Oosten

Helping others is a wonderful thing, but oftentimes our efforts are focused more on fixing problems than anything else. Helping People Change focuses on a better method of helping others. The focus must fall on connecting to an individual’s own positive self-image or an inspiring dream or goal they’ve long held. This book features moving real-life stories, probing questions, and exercises of self-reflection.

No one sells us like our customers

Brand loyalty is the Holy Grail for businesses. It means repeat customers, free referrals, and people who stand behind your brand. Some folks do the work of paid sponsorships all for free just because they believe in a brand so much.

Lidl exemplifies brand loyalty in this commercial with two friends facing off on the tennis court. One of them throws a bit of shade toward the grocery store. The other is a die-hard Lidl shopper who won’t let it go. It all makes for a particularly nuanced match.

Ads from the Past

1959, Renault

“Twenty years ago, your marketing effectiveness was a function of the width of your wallet. Today, your marketing effectiveness is a function of the width of your brain.”

Brian Halligan & Dharmesh Shah


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