Be in The Know
🚫 Instagram is getting rid of Content Notes.
🎥 YouTube is changing what a “view’ means for Shorts.
⏸️ ChatGPT’s new AI image feature is delayed for free users.
💧 No, Ashton Hall isn’t sponsored by Saratoga Water. But soon he might be.
🛍️ Innovation is entering a new era — and luxury is following.
🎯 InMarket releases its annual “Breakthrough Moments” Report to acknowledge top-performing campaigns.
💄 Beauty influencer Mikayla Nogueira rolls out Point of View skincare line.
🍕 Pizza Hut gets a new mascot: “Peter Zahut.”
🤖 Report: 41% of brands now use AI for video creation.
🥤 Coca-Cola brings back “Share a Coke” for Gen Z.
13 Ways to Segment Your Email Audience
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Good email segmentation is key to delivering the right message to the right person, at the right time. The gold standard.
Here are 13 creative email segmentation strategies to try:
- Customer engagement: Target active subscribers who engage with your emails regularly, sending them relevant offers while reserving broader campaigns for less engaged subscribers.
- Newcomers: Create welcome emails for new subscribers, sharing brand values and top products to establish trust.
- Past purchase history: Segment based on purchase frequency and offer personalized follow-ups or re-engagement emails to encourage repeat buys.
- Customer reviews: Reward those who leave reviews, offering discounts or incentives for future purchases, or respond to negative reviews to resolve issues.
- Customer Lifetime Value (CLV): Segment customers by their total spend, offering exclusive deals to high-value buyers or personalized perks to frequent shoppers.
- Purchase amounts: Tailor promotions based on past spending, with high spenders receiving VIP rewards and low spenders receiving value-driven offers.
- Acquisition source: Customize welcome emails based on how subscribers joined your list, whether via a website, referral, or in-store.
- Last viewed products: Send follow-up emails based on what users browsed, reminding them of the products they showed interest in.
- Abandoned cart value: Segment abandoned cart emails by cart value, offering discounts for high-value carts to entice purchases.
- Birthdays: We all love these. Send special birthday offers like discounts or gifts with purchase, to build loyalty and encourage sales.
- Loyalty program status: Reward loyalty program members with exclusive perks, early access to sales, or special product launches.
- Location: Tailor offers based on the subscriber’s location, such as sending event invitations or promotions relevant to their region.
- Customer preferences: Leverage quizzes or preference surveys to segment by product interests, ensuring you send relevant content based on what customers want.
Dig deeper over at Klaviyo.
Q for You
Tools
Kommunicate
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Kommunicate’s AI-powered email ticketing system helps you automate your responses to repetitive email queries.
And that means reduced response time, cleared backlogs, and more time to focus on the chewier customer problems.
Kommunicate’s AI can prioritize, categorize, and even escalate high-priority tickets. Plus, it can give you actionable insights into ticket trends and sentiment analysis.
We love sentiment analysis.
Campaign
Bateman’s Batman
State Farm’s latest campaign, “Batman vs. Bateman,” stars Jason Bateman as a bumbling Batman alongside famous Gotham villains and cameos from SZA, Kai Cenat, and Jordan the Stallion.
The spot takes viewers on a wild ride through Gotham, where Bateman’s antics ensue.
Directed by Bryan Buckley and created by Highdive in collaboration with Warner Bros., no expense was spared for authentic visuals to capture Gotham’s dark mood.
