Do Ya Know?
Top Posts of the Week
- LinkedIn announced 7 new features coming in 2023, including improved video accessibility, updates to job search, post scheduling, and content analytics.
- Here’s how long it takes for a site to become eligible to rank again after content issues are fixed, according to Google.
- Ryan Reynolds asked ChatGPT to write a commerical for Mint Mobile in his voice. They’re putting money behind the result.
- Agencies are increasingly looking to hire flexible generalists and “creative strategists” over masters and specialists.
What We Learned
Monday: DOOH is about to have a big year, thanks to enhancements how we can execute, target, and measure creative. Don’t be afraid to go brand-heavy with your creative. Opt for relevant, of-the-moment messaging and invest in video and animation. And don’t forget to think hard about the context: your venue, your level of personalization, and the time you have to tell your story.
Tuesday: By now, we can all agree that content is an indispensable part of any digital marketing and SEO strategy. But did you know that less than half of marketers have a documented content marketing strategy? You might already be ahead. Check out 30 statistics on content marketing production, distribution, challenges, and ROI.
Wednesday: FAQ structured data organizes information so that Google understands the webpage’s author, the question asked, and the answer to that question. Here’s why you should be using FAQ schema markup: it can help take up more space in the SERPs, improve your user experience, increase your page relevance, bulk up your thinner content pages, and drive conversions.
Thursday: Instagram revealed the key signals that its algorithm uses to determine how your content performs, like how a user has interacted with you in the past. With that in mind, your best bet is to invest in Reels in conjunction with other content, privilege quality over quantity, optimize your posting schedule, and be intentional about your interactions and engagements.
Join the Conversation
Amy asked, “Have you seen any companies that do a great job incorporating two languages into one social post without the post seeming hierarchical?”
Camilo made a poll: “Are we still recommending to stay away from all-image emails in case images don’t load, or is that becoming less and less of an issue?”
Chelsea asked for a vote on titles for a podcast or book by a medical group that practices integrative, natural health.
Taryn asked, “What social media scheduling/reporting/listening tools are you using that are not Sprout Social?”
ISO Daring Clients ️🔥
We’re Carney, a dynamic digital agency.
When we’re not curating your favorite marketing newsletter, we’re building solutions and breaking limits for brands as bold as we are.
Mocktail: Hot Not Toddy
We’re sharing our favorite mocktails all month for our friends who participate in Dry January!
- 1 ½ cups hot tea
- 1 Tbsp honey
- 1 tsp lemon juice
- ½ tsp ground cinnamon
- ¼ tsp ground cloves
- ¼ tsp ground nutmeg
- 1 lemon wedge
- Pour the honey, lemon juice, cinnamon, cloves and nutmeg in a large mug.
- Pour in the hot tea and gently stir, dissolving the honey and blending in the spices.
- Add the lemon wedge and enjoy while warm.
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Fiesta Ironstone, 1969
Did Ya Know?
Question: Which of these weird gadgets was NOT unveiled at CES 2023 this year?
Answer: Sorry, there were no smart chopsticks at this year’s Consumer Electronics Show.
But keep an eye on the horizon for the Withings U-Scan urinalysis device, BMW’s i Vision Dee in full color, and Yukai Engineering’s Fufuly, a livin’, breathin’ pillow.