Be In The Know
Top Facebook and Instagram Updates During June
It’s our job to on top of the new and improved within the marketing world. That alone can make your head spin as changes are happening constantly.
AdEspresso is helping us out with the top updates for both Facebook and Instagram. Let’s get started!
Here’s what happened with Facebook:
- Have you heard of CCPA? Back in January, the California Consumer Privacy Act went into effect giving CA residents control over their personal info. Fast forward to today, and Facebook is responding with the Limited Data Use feature to help and support businesses to manage the new law.
- Three actions Facebook took to advance racial justice include 1) proactively improve policies, products, and programs to detect, handle, and/or remove violating content. 2) Invest in the Black community by committing an additional $200 million to Black-owned businesses, creators, and organizations this year. 3) The creation of Lift Black Voices, a “new destination” meant to amplify voices, share resources, and fundraising.
- Commerce shift will eventually be available for Facebook businesses as it’s already on the move within Instagram. This means eligible businesses or creators with at least one product will be able to use shopping features and tags.
Let’s see what the hubbub is over on Instagram:
- Instagram wants to support creators using their IGTV platform and that’s where Paid Badges come into play. This new feature is still in beta testing. Currently, IG users are able to show their love during Lives using likes, comments, or donations. The badge feature is meant to bring a new level of support.
- Make way, ads are coming to IGTV. Mobile-friendly, 15-second video ads will pop up when users click to watch someone’s IGTV videos from the video’s preview in their Instagram feed.
We couldn’t cover all the details, so head over to AdEspresso. And take a pencil!
IGTV Requirements to Upload Content
There are big things happening with IGTV. Instagram is visibly encouraging its use, so it makes sense to learn all there is to know. Here we go:
Video Content Requirements straight from Instagram itself!
- Videos must be at least 1-min long and up to 15-mins if uploaded via mobile or 60-mins if uploaded by the web.
- Content must be in MP4 file format.
- Upload vertical videos with an aspect ratio of 9:16.
- Alternatively, upload horizontal videos with an aspect ratio of 16:9.
- The minimum frame rate for videos should be 30 Frames per Second, and a minimum resolution of 720 pixels.
- Videos 10-minutes or less should be a file-size of 650MB max while videos up to 60-minutes are 3.6GB.
- All video content for IGTV must follow these Community Guidelines.
In a time where we’re all threatened by a rhetoric of hate from the people in power; A Gay And A NonGay challenges many of our differences head on and promises that no matter who you are, or what you’re into (Bruce Springsteen or Britney), love is love and gay and nongays can be friends.
We live in a smart world. Phones, TV’s, speakers, lightbulbs, watches; they’re all smart. But being smart doesn’t always go hand in hand with being understanding. How many times has Alexa misunderstood your words?
Rema 1000 prefers to keep things simple. In this ad, we’re met with the apparent luxury of a smartboat. Though the boat is smart, it takes a hit on efficiency when seagulls begin to chime in. The shrimp-peeler can stay, of course.
Ads from the PastAds from the Past
“You can’t sell anything if you can’t tell anything.”