Be in the Know
How to Ensure Your Content is Relevant
Last week, we talked about the Google algorithm and the importance of content relevancy.
When a visitor is genuinely interested in your content, a few things will happen…
- You’ll drive more qualified leads.
- You’ll reduce your bounce rate.
- You’ll drive more shares.
- Your rankings will improve.
These are all things that Google likes very much.
So, how do you ensure your content is relevant? Follow along.
- Create a customer persona: Ya, you’ve heard it before, but make sure you dive in deep here. What industries does your target audience work in? What job titles do they have? How old are they? What are their hobbies? The more specific you can get with your answers, the more targeted your content can be.
- Choose your format wisely: Different strokes for different folks, right? The same logic applies to your content. Whether it’s a white paper, a case study, a video or an ebook, make sure your content format resonates with your audience.
- Figure out where in the funnel your content should live: You’re a sharp marketer, so you know that customers need different types of content at different stages in their journey. How do you do that? Create a user journey map so you can connect the content to the funnel. We like Airtable when it comes to organizing our customer journeys.
Your New Content Calendar
Is your content calendar stuck in a spreadsheet? Tired of copy/pasting, old versions, and struggling to find what you need?
Today’s tool takes the stress out of content marketing. It’s called Airtable.
It’s your one-stop-shop for all things content. Store assets, plan out your content pipeline and automatically see deadlines on a calendar.
Folks in our Facebook group love it. See the thread here.
Save yourself time & headaches – try it for free today! Yes, free.
Steve Jobs was good at marketing. During a speech in 1997, Jobs said the following:
“To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.”
22 years later, it’s only gotten noisier. How are people remembering your brand?
Watch the whole speech below.