Be in the Know
- Google My Business is helping business owners share positive reviews.
- Look out TikTok. Byte is getting into the short-form video game.
- The Tesla computer is now in all new Tesla’s. AKA: the self-driving future is looking bright.
- Bye Bye Bye. JCPenney drops Apple Pay.
Get SMART
We know you’re already smart because you’re reading The Daily Carnage. We’re talking about a different kind of smart today.
As marketers, we all know the importance of goal setting. If you’re not setting trackable goals, it’s really hard to go the distance and get buy-in from your team.
Enter SMART goals. SMART is an acronym that’ll help you achieve concrete targets over a certain period of time. SMART goals are accompanied by 5 characteristics.
Specific. Measurable. Attainable. Relevant. Time-Bound.
Now let’s see it in action.
Let’s say we’re running a sweet email marketing newsletter 😉 and we want to increase our subscribers by 50%, here’s how we’d set up our SMART goal.
Specific: We want to increase our email subscribers by 50% through Facebook advertising.
Measurable: Our goal is a 50% increase.
Attainable: On our first Facebook ad campaign, we saw a 20% increase in subscribers.
Relevant: By increasing the number of our email blog subscribers, our site will drive more traffic, our Facebook community will grow and we’ll create more brand awareness.
Time-Bound: In 4 months.
Alright, now go set up your own SMART goals and remember…
“A goal without a plan is just a wish.”
A Clean Workspace
This is for all you Apple users out there.
Ever find yourself with a ton of apps and tab opens?
WorkspacePro allows you to launch and close all of those apps from the menu bar. You can also create custom workspaces.
For example, your morning routine might consist of the Mail app and Spotify.
When you get to work, maybe you need to have Photoshop and Illustrator open. WorkspacePro allows you to easily switch back and forth.
Give it a try. We dig!
Watch
Don’t Mess with Mother
Yesterday was Earth Day, so it was only fitting for Apple to release an Earth Day commercial to the ring of Megadeath.
Check it out.
