brought to you by
Be in The Know
📌 These are the top takeaways from Advertising Week 2024.
🌈 Amazon debuts color screen Kindle.
🥸 Samsung takes on iPhone in a new documentary-style social campaign.
😎 HEYDUDE partners with Jelly Roll for an empowering global campaign.
💡 Google is updating its ad auction system for PMax and Standard Shopping campaigns.
🤖 OpenAI releases ChatGPT app for Windows.
The State of Meetings
Calendly surveyed 1,200 business leaders to better understand how meetings impact productivity, engagement, and workplace dynamics in 2024.
Here’s what’s happening:
- This email could have been a meeting. 81% of respondents feel more meetings could be beneficial, especially for team collaboration and project visibility.
- What works: The most effective meetings focus on planning, decision-making, and problem-solving, with clear agendas and follow-ups. These are usually external meetings, no surprise.
- What isn’t working: Internal meetings that lack agendas, critical attendees, or follow-up notes are getting old.
- Unscheduled time for scheduling. 43% of respondents are spending at least three hours a week just scheduling meetings, up from 36% last year.
- Don’t put it on my calendar. 67% of Gen Z respondents establish regular boundaries with their calendars, compared to 53% of Millennials, 48% of Gen-Xers, and 48% of Boomers.
- I’m listening, I swear. 52% of workers often multitask during virtual meetings, which means we probably need more engaging, well-structured meetings. Gen Z is more likely to multitask and use AI summaries.
Spend some time with the complete report by Calendly.
Q for You
BOO! 👻 Digital Summit Savings are Here
This spooky season, Digital Summit is skipping the tricks and going straight to the treats. Choose your city (2024 or 2025!) and get the best value on upcoming events.
Company size or budget shouldn’t lock you out of good marketing training. Keep your strategy relevant with the most timely and impactful tactics, applicable to every marketer.
Seriously… they get attendees from national teams like airbnb, Walmart, Freddie Mac and Target PLUS we get teams from local universities, non-profit organizations, digital agencies and marketing consultants in every major city. These summits are the best opportunity to sharpen your skills as a team and network with other marketers in your area.
🎃 This sale only lasts until October 25th, so we really hope you take advantage of it!
Tickets are Buy One, Get One 50% Off for the remaining 2024 cities:
- Raleigh, NC | November 4-5, 2024
- Los Angeles, CA | November 14-15, 2024
- Dallas, TX | December 4-5, 2024
- Portland, OR | December 11-12, 2024
Tickets are Buy One, Get One FREE for the first 2025 cities:
- Tampa, FL | March 25-26, 2025
- Chicago, IL | April 16-17, 2025
Register now with code TREAT at checkout HERE.
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Kudos
Spot the Special Ops
Behold, an unremarkable TruGreen ad! But wait, is that a U.S. Navy Special Ops Sailor parachuting down from the heavens?
If you can spot them, you might have what it takes to be them.
In a new recruitment campaign by VML, the U.S. Navy hacked seven ads by seven different brands in a single issue of USA Water Polo’s SkipShot magazine.
Aflac, TruGreen, the Greater Miami Visitor and Convention Bureau, United Rentals, Leidos and the National Disaster Search Dog Foundation participated.
The hero ad reads, “Navy Special Ops are trained to remain hidden in covert environments. Even in this magazine.”
