Do Ya Know?
Top Posts of The Week
🤦 Bath & Body Works has removed a candle with KKK-like artwork from shelves.
🚼 1 in 3 mothers leave adland within two years of having a child, according to The Motherload Report.
🤫 Meta will now let brands shut off Facebook and Instagram ad comments.
🏹 Investment platform Robinhood gets a more mature visual identity.
🌊 How Florida ad agencies kept business going during Hurricane Milton.
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- 💡 According to our poll, only 28% of respondents report that their organization has a plan in place to reroute or streamline work in the event of a natural disaster. 19% say a plan is now in the works.
👖 Urban Outfitters admits it doesn’t know how to sell to Gen Z.
🥱 Study: Advertisers are losing consumers to ad fatigue.
📧 What Gmail did to email.
✨ Instagram adds naming and scheduling features to Reels drafts.
💬 LinkedIn reports an increase in CEO activity.
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- 💡 29% of respondents say their leadership is active on LinkedIn thanks to a ghostwriter, and 27% say it’s all thanks to AI.
📉 Report: Customer feedback and loyalty is on the decline.
👋 Will Instagram’s new profile cards catch on?
What We Learned
Monday: ✈️ We’re already thinking about the stellar lineup of industry events for next year. Where are you headed for work in 2025?
Tuesday: First came search. Then came social. Now, we’re in the third wave of digital advertising. Here are the five key elements powering this wave we’re riding.
Wednesday: Sexual wellness, body-hair grooming, weed… It’s not easy marketing in taboo industries (especially on social). If you’re up for the challenge, keep these 3 tips in mind.
- 💡 9% of our subscribers market in “taboo” categories. We salute you, you tireless dynamos!
Thursday: Image-only emails are pretty. That is, pretty bad for your subscribers, your email program, and your brand. Here are 3 reasons to stop sending them.
- 💡 82.5% of poll respondents say image-only emails are NOT part of their email program.
The Conversation
Tempted to buy email lists? Check this out.
Someone asked our Facebook community:
“The owner of our company wants to grow our mailing list rather aggressively. Are there legitimate ways to obtain large numbers of qualified emails? If you had to aggressively grow your email list, what would you do?”
Here’s what the experts say:
- “There is ZERO strategic benefit to aggressively emailing people who didn’t consent to hear from you. If your boss insists on proceeding anyway expect it to cost 3-5k and 3-6 moths to restore your domain reputation.”
- “If I wanted to grow my list quickly, I’d create a compelling lead magnet (workshop, whitepaper, checklist) and promote it via social media posts and ads. I’d also partner with other businesses that have the same audience and cross-promote and create content that combines both our strengths.”
- “The only reliable way is to do it the old fashioned way: more slowly and with legitimate subscriptions. Spam doesn’t convert anyway. At least you know people who opt in are actually interested in you.”
- “Somehow our agency does this by sending out to lists that have opted into receiving third party emails when they sign up for something.”
- “You can use a cold email tool such as Outreach or Mailshake to do this.”
- “I just came across this article from Marketing Profs that could be a helpful alternative. They’re saying that you could “rent” a list, if you follow some best practices.”
Join our Facebook community to add your two cents.
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Black Widow Martini Mocktail
Ingredients
- 2 oz black olive brine
- 2 oz beet juice
- 1 oz fresh lemon juice
- 2 drops black food coloring
- 1 ice cube
- Toothpick + 3 black olives
Steps
- Pour black olive brine, beet juice, lemon juice, a few drops of black food coloring in a cocktail shaker and add an ice cube. Close the lid tightly and shake well.
- Pour in a martini glass and decorate with a tooth pick with 3 black olives.
Recipe by Always Use Butter
Did Ya Know?
Answer: Mitt Romney.
Once upon a time, Twitter used to be super fun during presidential debates. Hard to remember now.
Anyway, in 2012, the Romney campaign had hoped to influence the online conversation (and subsequently, the election) ahead of his debate with Barack Obama by snapping up the $120k/day “Promoted Trend” spot, which put his tweet and hashtag #CantAfford4More in everyone’s feeds.
