How Did I Get Here? - Carney
The Daily Carnage

How Did I Get Here?

Report on landing pages in GA4.

Be in The Know

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👄 Glossier used Reddit comments to promote the long awaited return of its original Balm Dot Com formula.

🧓🏽 McDonald’s is celebrating elders by donating to charity and debuting a limited-time Grandma McFlurry.

🎙️ Podcast ad revenue slowed for the second year in a row.

💬 Reddit and OpenAI have launched an advertising opportunity.

⚡ The newest loyalty program on the block is… Gatorade?

🧐 Can advertisers trust Google?

Adobe Generative Fill Prompt: “A milkshake and a pair of glasses. Watercolors.”

GA4: Landing Page Report

👀 Sponsor this spot to share your content with our community.

If you want to understand which pages are the first ones people see when they visit your website, you’ll need to create a new standard report in GA4. Here’s how.

  1. In Reports, select Library at the bottom of the reporting menu.
  2. Click Create New Report > Create Detail Report, and select the option to create a blank report. Name this “Landing Pages.”
  3. Add the Landing Page dimension, along with these metrics: Users, Engagement Rate, and Average Engagement Time Per Session. Add any additional metrics you need.
  4. Save the report and add it to the menu by editing a collection.

Check out Loves Data for steps to create an exploration report in GA4.

Q for You

Would you watch an hourlong (60:00) video on TikTok?

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Hacking the Drive-Thru

Pizza Hut has launched a Cheeseburger Melt, a parmesan-crusted, thin crust melt filled with beef, bacon, onions, mozzarella, and cheddar—with a “Burger Sauce” served on the side.

You know who is definitely in the mood for a cheeseburger? People currently waiting in line at a fast food chain’s drive-thru.

Pizza Hut Better Burger

So the Hut is sending delivery drivers into the queue, equipped with a QR code on their back windows, to be scanned if you “want a better burger.”

If you take the bait, you get a coupon for a free Cheeseburger Melt and a Pepsi. The cheeky stunt is running in Chicago and Miami, the HQs of McD’s and BK, respectively.

Ads from the Past

Gatorade, 1979

Gatorade, 1979


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