Be in The Know
👄 Glossier used Reddit comments to promote the long awaited return of its original Balm Dot Com formula.
🧓🏽 McDonald’s is celebrating elders by donating to charity and debuting a limited-time Grandma McFlurry.
🎙️ Podcast ad revenue slowed for the second year in a row.
💬 Reddit and OpenAI have launched an advertising opportunity.
⚡ The newest loyalty program on the block is… Gatorade?
🧐 Can advertisers trust Google?
GA4: Landing Page Report
👀 Sponsor this spot to share your content with our community.
If you want to understand which pages are the first ones people see when they visit your website, you’ll need to create a new standard report in GA4. Here’s how.
- In Reports, select Library at the bottom of the reporting menu.
- Click Create New Report > Create Detail Report, and select the option to create a blank report. Name this “Landing Pages.”
- Add the Landing Page dimension, along with these metrics: Users, Engagement Rate, and Average Engagement Time Per Session. Add any additional metrics you need.
- Save the report and add it to the menu by editing a collection.
Check out Loves Data for steps to create an exploration report in GA4.
Q for You
Try Issuu Premium for Free
Our friends at Issuu were kind enough to share an exclusive free trial of their Premium plan for Daily Carnage subscribers.
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Use code dailycarnage_free30 to get started.
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Hacking the Drive-Thru
Pizza Hut has launched a Cheeseburger Melt, a parmesan-crusted, thin crust melt filled with beef, bacon, onions, mozzarella, and cheddar—with a “Burger Sauce” served on the side.
You know who is definitely in the mood for a cheeseburger? People currently waiting in line at a fast food chain’s drive-thru.
So the Hut is sending delivery drivers into the queue, equipped with a QR code on their back windows, to be scanned if you “want a better burger.”
If you take the bait, you get a coupon for a free Cheeseburger Melt and a Pepsi. The cheeky stunt is running in Chicago and Miami, the HQs of McD’s and BK, respectively.
