How'd ya do, 2022? 🥂 - Carney
The Daily Carnage

How’d ya do, 2022? 🥂

Cheers to our annual end-of-year recap.

Do Ya Know?

Check your answer to today’s trivia question down below!)

Which word or phrase was NOT on Oxford Dictionary’s Word of the Year short list?

A Look at Last Week

Top Posts of the Week

What We Learned

Tuesday: If you’re looking to level up your ad campaigns in 2023, try experimenting with your approach to targeting. Shift up to 10% of your budget at a time. Always set aside a sum for A/B testing, which you should be doing whether your satisfied with performance or not. And, of course, always be monitoring your analytics.

Wednesday: CTAs and SEO go a long way with TikTok’s FYP algorithm. The more you encourage positive user interactions with your content and sweat the small stuff—like captions, hashtags, and description keywords—the better your videos will perform.

Thursday: Have no fear. Generative AI isn’t coming for your job… yet. For now, tools like ChatGPT can actually enhance your workflow by coming up with keyword suggestions, drafting content for you, and even writing a little code.

Watch Our 2022 Recap

The Daily Carnage 2022 Recap Video

It’s been real, 2022. Pour one out for a year full of highs, lows, and marketing woes.

5 Trends to Watch in 2023

  1. Web3: More brands will launch NFT strategies to build and grow their communities.
  2. AI creation tools: Threat or opportunity? One thing’s for sure: they’ll forever change the way we interact, engage, and purchase.
  3. Cutting back on cookies: In light of shifting data privacy laws, brands will need to prioritize a first-party data strategy.
  4. Here to stay: Influencer marketing, short-form video, and native ads.
  5. Back from the dead: OOH will continue to benefit from digital content, enhanced programming, and improved measurement tools.

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Kir Royale

Ingredients

  • 1/2 ounce creme de cassis
  • Dry Champagne (or other sparkling wine), to top
  • Lemon twist, to garnish

Kir Royale

Steps

  1. Pour the creme de cassis into a Champagne flute.
  2. Top with Champagne.
  3. Garnish with lemon twist.

Recipe by Liquor.com

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Did Ya Know?

So, which word or phrase was NOT on Oxford Dictionary’s Word of the Year short list?

Answer: “Quiet quitting” didn’t make the short list—but it was a cultural moment, to be sure. Even Kim Kardashian was weighing in on the trend, which put an end to “above and beyond” and celebrated getting by on the bare mimimum at work. Perhaps more interesting than the concept itself were the public’s varied reactions to quiet quitting, revealing our own relationships to productivity and the current cost-of-living crisis.

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