Be in The Know
🎥 Instagram tests video-first Home tab.
⚡ How ChatGPT’s Instant Checkout works.
🎯 Meta plans to sell targeted ads based on data in users’ AI chats.
🛍️ Snapchat launches WooCommerce integration for promotions.
🤖 AI is disrupting everything. Why not podcasting?
💬 Discord introduced ads in 2024. They seem to be working.
💰 Jeep and Hasbro partner to turn Monopoly money into $500.
10 Question-Based Headlines
Sometimes you just need a cheatsheet.
The Creative Marketer put together categories of question-based headlines that pique curiosity. Why do they work? Because when your brain sees a question, it tries to answer it. Even before you click.
- The challenge. “Are you ready to join the top 1% of marketers?”
- The hypothetical. “What if your weekly reports built themselves?”
- The objection. “Too expensive? Or just too valuable to ignore?”
- The concierge. “Looking for a better way to manage your pipeline?”
- If X, then why Y? “If you trust the data, why keep guessing?”
- Shower thoughts. “Why do we still waste hours on meetings?”
- The warning. “Do you know what your competitors are doing right now?”
- The promise. “Want double the conversions in half the time?”
- The pain point. “Still stuck chasing unqualified leads?”
- The FAQ. “How does our platform actually save you money?”
Stick that right in your copywriting kit and use it. And head to The Creative Marketer for more.
Smash or Pass 👍/👎
DeArrow
DeArrow is an open-source browser extension that takes aim at YouTube’s never-ending cycle of clickbait.
Basically, it lets the community (100k+) crowdsource more accurate titles and thumbnails for videos.
Users can submit and vote on clean, context-driven alternatives, which helps restore some sanity to the YouTube experience. What a relief.
Campaign
Starbucks Lovers
Hey Showgirls, did you catch the Starbies pop-up experiences this weekend?
Participating locations featured a pop-up vinyl shop, photo booth, friendship bracelets, and glitter-dusted cold foam drinks to celebrate Taylor Swift’s new orange-and-glitter aesthetic.
Starbucks billed the activation as “the largest global listening party,” playing the new record alongside a curated “Starbucks Lovers” playlist (IYKYK).
On the digital side, the brand engaged fans with social posts laced with Easter eggs, where the first 113,000 Rewards members to spot Swift references unlocked a free drink.
