Q for You
Be In The Know
- Google and Facebook must pay media for content reuse, says Australia
- Uber adds retail and personal package delivery services as COVID-19 reshapes its business
- FunCorp: Mobile ad revenues fell 50% during March as the pandemic grew
- Microsoft launches ‘Plasma Bot’ to recruit recovered COVID-19 patients to help treat sick ones
Pausing Your PPC Campaigns Due to Coronavirus?
Wondering how to move forward with PPC campaigns? Well fam, you’re not alone. As it’s been said, this is all uncharted territory. With the help of SEMRush, we’re gonna figure out this PPC dilemma together.
Here are few adjustments to make to your PPC campaign that can reduce CPA.
- Adjust your ad schedule to show up during the best performing times. Head to the Overview section of your Google Ad dashboard, and take note of the Day/Hour data at the bottom. Consider excluding or reducing spend on the days/hours that aren’t producing the highest conversion count.
- Look at the device-level performance data to cut out waste. While you’re on the Overview tab, mossie over to the Devices chart. Same deal as before. Take note of what device is getting the most conversions and focus your budget there.
- Deep dive into your keyword and position level data to find quick wins. Continuously evaluate how much you pay per click. Regularly monitor CPC data and reduce it incrementally to potentially stay within the top 2-4 results while paying as little as possible for those positions.
- Refer to your auction insights data. How are your ads performing compared to others? Auction Insights gives ya the scoop. Ready for a mind-blowing tip: Stop aiming for the #1 position. That #1 spot typically pays 3-4 times more than positions 2-4. Experiment with reducing your CPCs until you are showing up just ahead of your competition.
- Adjust your keyword mix based on their performance. What keywords are bringing in lower-cost conversions and which are costing you more? Pause the keywords that result in expensive CPA, and use the available budget for the keywords that are costing the least to deliver.
Smash the button to get all the details!
Free Google Ads Performance Grader
Interested in a second opinion with your Google Ads? WordStream’s performance grader can help ya out with a free, detailed review that involves areas like…
- Wasted Spend
- Quality Scores
- Click-Through Rates
- Long-Tail Keywords
- PPC Best Practices
Give it a go, friends!
The Paid Search Podcast
Whenever we need a little advice with paid search, we head to the Paid Search Podcast with Chris Schaeffer and Jason Rothman for expert advice.
Watch
#IDontSpeakAgency
How many people can explain what you do? Not all roles are all that easy to explain. And frankly, many people are just unfamiliar with specific industries as a whole.
Dudnyk shares this ad to test the families of marketing agency employees to see if they know just what their loved one does. Want to put it to the test yourself? Ask your family and friends to tell you what it is that you do.
“In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.”
Rand Fishkin
