How to Start Creating Videos for IGTV
Guess what today is, fam? It’s #FutureFriday (this may or may not be a recurring theme, but let us know if you dig it).
In #FutureFriday we’re going to be talking about marketing platforms, tools, tips, tactics, & more that you may have heard of, but aren’t using yet. Today’s topic is IGTV.
According to Wistia, IGTV does NOT stand for “iguanas going to Vegas.” Surprising. It actually stands for Instagram TV.
So What is IGTV?
IGTV is a video platform made specifically for vertical video. Think of it like YouTube, but for vertical video. And while you can *technically* watch it on a desktop, it’s made for phones. As of now, it’s an app within Instagram’s normal app, but it’s also a stand-alone app, if you’re into that sort of thing.
What types of videos are supported?
Regular users can create videos up to 10 minutes long. But a select few can create hour-long videos (although we expect that to be available to everyone eventually).
The video size is the exact same as Instagram Stories, with a 9:16 aspect ratio.
What types of videos should you share?
IGTV is a step above Instagram Stories. It’s less candid and a little bit more polished. It doesn’t need to be primetime TV quality, but you should do some script writing and video editing.
But, since the platform is so new, there’s not much info on what works well and what doesn’t. This means you can take a chance at trying something really out-of-the-box.
IGTV seamlessly links with your regular IG account so once you publish content, it will appear as an icon on your profile.
You can also create IG Stories to promote your new IGTV videos. That’ll let your current followers know that you’re doing longer-form videos on IGTV, which they’ll definitely want to check out.
Take the jump for more on IGTV from Wistia, including a few tips on how to make high-quality content for IGTV.
26 Marketers on the Things That Work for Reducing Cart Abandonment
You ever go to a grocery store, grab a shopping cart, start loading it up with groceries, and then just leave it abandoned in the middle of an aisle? No? Us neither. But, this kinda thing happens on the time in the ecomm world. And it really sucks.
That’s why Databox covered the most effective ways to reduce cart abandonment, which we’re sure everyone could use a little help with. Their crew interviewed 26 marketers to get the best tactics.
Here’s what those marketers say are the most effective in reducing the cart abandonment.
Tactic 1 – Cart abandonment emails. Deliver your emails in a sequence. The first should go out 24 hours after someone leaves a product in their cart. It’s a friendly reminder.
The next email should be delivered two days later. This can be a reminder or offer a small discount. The third email should go out two days after the second email and should contain a time-sensitive discount.
- Get the customer to laugh or smile. A good mood = a buying mood.
- Optimize subject lines, personalization, and incentives.
Tactic 2 – Make checkout easy. Kinda sounds like a no-brainer right? If people hit the Check Out button, let them do so easily.
- Have as many payment options as possible
- Allow guest checkout
Tactic 3 – Are you straightforward about shipping costs? Databox reports 58% of cart abandoners bail on transactions because shipping was more expensive than expected. This doesn’t mean you gotta offer free shipping. It just means you have to be transparent about shipping costs early in the check-out process.
Tactic 6 – Send out trust signals. This involves helping to reassure customers that they are spending their money in the right place.
- Offering live chat
- Add real-time stats (20 people are looking at this product)
- Add a list that explains the benefits of buying from you (and the ease of returns)
Anyway, there’s a lot more to learn from these crazy-smart ecomm marketers in Databox’s blog post ↓
Snickers Rap Battle
We started this week with a bad mishmash of old and new musicians so it’s only right that we end the week with a good mash-up of old and new musicians.
This one mixes together up-and-coming rapper, Boogie, with none other than…Elton John. Wait, Elton John? Yup, Elton John.
Without giving too much away, it’s an ad for Snickers. The peanut candy bar is hoping to reach a younger audience with this campaign, while also giving older viewers a laugh. Sir Elton John is the butt of the joke in this ad, and that’s exactly why it works.
This is how you bridge two generations. Chef Boyardee, are you paying attention?
“Welcome to a new era of marketing and service in which your brand is defined by those who experience it.”