Incoming Call ☎️ - Carney
The Daily Carnage

Incoming Call ☎️

“How did you find us?”

Be in The Know

What is Call Tracking?

Call tracking is the process of tracking the source of incoming calls to your business in order to understand the effectiveness of your marketing campaigns, determine trends in behavior, and identify opportunities to improve sales.

When a customer contacts your business via a call-tracked phone number, the call is routed through a tracking system to record details such as the campaign it is associated with, date, time, call duration, wait time, unique vs. repeat, etc.

Call tracking services provide businesses with unique phone numbers, which can be placed on websites, social channels, digital ads, and other collateral.

Here are the most common sources to track:

  • Direct traffic: User visited your site directly.
  • Organic: User searched for something related to you and landed on your site.
  • PPC: User clicked an ad and arrived on your site.
  • Google Business Profiles: User called the number from your Google Business Profile.
  • Call extensions: User called the phone number attached to your Google or Microsoft search ad.
  • Social channels: User called number on a social ad.
  • Local service ads: User called a local service ad.

If you’re ready to get started with call tracking, check out Search Engine Land’s guide.


Q for You

As privacy laws shift, more and more websites are asking for your email to access content. As a user, how likely are you to comply?


Speaking of telephones, CallRail is a call-tracking vendor that collects and analyzes call data to help you optimize your marketing efforts. Try out custom menus, call routing flows, lead tagging, automatically generated transcripts, and loads of call metrics.

Liquid Death

Metal Grandma

Liquid Death’s new Iced Tea is your grandma’s energy drink—if she’s a head-banging, skateboard-grinding boxing champ with a posse of equally edgy pensioners.

Ads from the Past

International Furniture, 1958

International Furniture, 1958


Get the best dang marketing newsletter in your inbox on the daily. Subscribe »

Related Posts