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News

Be in the Know

• Instagram will deprioritize video on the platform, which many feel strayed too far from its photo-centric roots.
• Check out these 7 data-protection best practices from experts ahead of Data Privacy Day on January 28.
• Martha Stewart has entered the Metaverse Oreoverse.
• In WordPress news, the Yoast SEO 20.0 plugin has introduced bold changes to the UI.

Tactics

How to Generate LinkedIn Leads

Is revisiting LinkedIn for connecting with prospects on your to-do list? Whether you’re planning an organic strategy or hoping to leverage LinkedIn ads, here are 5 not-spammy ways to capture and nurture leads on the platform:

1. Optimize Your Company Page and Profile for Lead Generation
   • Add a custom button to your company page, which can link to your organization’s homepage, a lead magnet, a limited-time offer, or another resource. Use a CTA like “Register” or “Sign Up.”
   • Make sure your team members enable Creator Mode to help grow their followings, boost visibility for the organization, and generate data insights about your audience.
2. Identify Your Target Audience
   • Use your organization’s buyer persona to define your target audience, including job title, corporate department, industry, experience level, location, pain points, and goals.
   • Use premium Sales Navigator’s account filters to find businesses that fit your ideal customer profile. Then, make a list of decision-makers.
   • Take advantage of LinkedIn’s Creator Analytics to see what content performs best and understand your demographics.
3. Enhance Your Lead Generation Content Strategy
   • Share high-value, mid-funnel content designed for users in the consideration stage. Test LinkedIn articles, carousels, and documents for engagement.
   • Host a LinkedIn event to provide value for your audience and guide prospects toward the next step.
4. Improve Your Organization’s Visibility
   • Set aside time to interact and engage with decision-makers on your feed.
   • Create a content plan for your founders, CEOs, and VPs to follow.
5. Leverage LinkedIn Ads
   • Identify your top-performing lead magnets and use Campaign Manager to set up a lead generation campaign.
   • Promote some of your best native LinkedIn content.
   • Retarget leads who engaged with your lead form or event and prompt them to take the next step.

Read more at Social Media Examiner.

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Tools

Social Media Holiday Calendar

Unless you’re a wine brand, you might not have to post about #NationalCheeseDay (June 4, btw). Still, it’s a good idea to keep a thumb on cultural touchpoints and meaningful moments throughout the year. Status Brew put together a Social Media Holiday Calendar to help you plan content that resonates at the right time.

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Just Right

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Watch

You’re Being Followed

Ted Lasso’s Nick Mohammed is just an average guy. As he opens emails and makes purchases throughout the day, he’s followed around by an Apple UK specialist who shares how iPhone can help protect us from data companies attempting to collect our personal info at every turn.

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