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6 Content Planning Tips for a Growing Blog

Happy Monday folks.

Managing a blog can have a lot of moving parts – especially if you’re working with multiple authors. Below are 6 tips to help you come up with a proper plan.

Create an editorial calendar: Having an editorial calendar is key for managing content and keeping your team on track. We recommend a tool like Trello where you can assign authors to posts and categorize with ease.
Sit down and brainstorm: Sit down with your team of writers at the end of each month to fill your editorial calendar. The goal is to bring new ideas to the table and ensure that content will be finished a few days before the publish date.
Decide on frequency: Your frequency will depend on your bandwidth and overall strategy. Whatever you do, make sure your audience knows how often you post and stick to your plan.
Mix things up: Keyword cannibalization is real folks. That means you have various blog posts or articles on your site that can rank for the same search query in Google. To avoid this, try to vary your subjects as much as possible.
Use news and current events: News and current events are great for content development. Check out some online publications to ensure that your content is relevant and up to date.
Create a style guide: Take a few minutes and develop a style guide to ensure that your team is on the same page when it comes to brand voice, post length, image use, etc. Make sure everyone on your team has access to it and understands each element.