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Be In The Know
- 4 Key Predictions for the 2020 Holiday Shopping Season [Infographic]
- Internal Facebook Poll Shows Decline in Staff Sentiment Around Whether the Platform is ‘Good for the World’
- LinkedIn Adds New Resource Hub to Provide Support for Underrepresented Groups
- Close US election results plunge social media into nightmare misinformation scenario
7 Expert Tips for Writing Killer Facebook Ad Copy
There’s no beating around the bush when it comes to Facebook Ad copy. Keep it short and to the point. You don’t have much time to capture someone’s interest, so you must get right to what you want to convey. In the ever-wise words of Kevin Malone, “Why waste time say lot word when few word do trick?” We couldn’t have said it better, Kevin.
But Tinuiti says it pretty well with 7 expert tips for writing killer Facebook Ad copy.
- Create a Consistent Voice. Knowing your audience will help you find your voice. The way you address 20 year-olds on Instagram is probably different than how you address 50 year-olds on Facebook. It’s okay to tweak messaging for different platforms, but maintain your brand’s voice and tone so it continues to resonate with your audience.
- Find Inspiration in External Sources. Take a look at how other brands are promoting their products and services. Determine from existing examples what works and what doesn’t. Facebook’s Ad Library will help you find great examples of Facebook Ad copy, so give it a look.
- Write With Urgency. Fear Of Missing Out (FOMO) is an effective decision driver. There are no rewards for vague copy. If you’re trying to drive a conversion now, tell your audience exactly why they should act now. It might be because of a limited promotion or because buying now will instantly improve their life.
- Use Reviews to Your Advantage. People don’t want to make risky purchases. Some assurance that a product or service is worth buying is always welcome. Let your customers’ voices be heard via reviews. Still not convinced? Statistics from Qualtrics found reviews influenced purchase decisions for 93% of consumers. The proof is in the pudding. Start compiling your most compelling reviews and craft your message.
Read on for 3 more expert tips.
Milled
When you’re creating your own ads, it’s helpful knowing what the best ads look like. Having a reference makes your own goals more attainable. Milled is the perfect reference for creating your own ad and promo copy.
Compiling thousands of email newsletters from various brands and retailers, you can easily see what copy others are using to prompt conversions. These are tried and true methods you can incorporate into your own copy and design.
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Bigger than Christmas
What if you squeezed your entire bucket list into one single day? It would be an insane feat to pull off, but at least all your bases would be covered. We’ve all had things we wanted to do this year and didn’t get to. But we can cram it all in sometime soon hopefully.
MYER brings us this holiday ad featuring all the things we’ve missed this year and a solution to make it all up. We can simply combine all the holidays and events we missed into a single day. Definitely not over the top…
