It's Brady Season 🏈 - Carney
The Daily Carnage

It’s Brady Season 🏈

Oh Tom, what ad will you be in next? Plus, your gamification inspiration.

Be in the Know

6 Tips for Your Gamification Strategy

What is a gamification strategy? A gamification strategy is using gaming techniques to incentivize something. It’s especially prevalent in online communities, workforces, and software participation. 

How can you use it in your business model? Here are some tips before you get started with a gamification strategy:

  1. It’s for the long haul: One of the chief things to avoid when it comes to gamification in the workplace is going too deep too early but treating it like a one-and-done program. Think through gamification in ongoing, longer terms, and how it could benefit an individual user.
  2. Chill on just rewards: People love prizes, but they’re all about the engagement, too. If you focus too heavily on the rewards aspect, gamification isn’t sustainable.
  3. Make sure it’s open to all: Help every user that comes across your gamification understand how the game works, what the goals are, and how to succeed. Keep it accessible to anyone who wants to interact with it.
  4. It’s not all about the top dogs: We’re not advocating a whole bunch of participation awards, but you have to reward engagement. Granted, winners have a huge influence on usage, but all users make the dream work.
  5. Give creative rewards: Back on the topic of prizes, Get creative with them. Prizes don’t have to be physical when you can also offer things like small shout-outs. 
  6.  Track and report: As with any strategy, time to analyze the performance. How does gamification perform against your brand goals?

Is a gamification strategy or program right for your business? Read more on the strategy with EveryoneSocial’s piece about it.

Q for You

Do you get excited for Super Bowl ads?


Ever needed a single web page for something? A landing page? a quick site? a bio page? Carrd lets you build one-page sites for pretty much anything you need! This guy makes responsive, single-page sites on the fly. There are plenty of templates to get you started, so if you ever needed something to go live in a pinch, Carrd might become your very best friend.

How will I know?

How will you know unless you ask?

Scalemail Polls helps you get customer service feedback, get to know your audience in-depth, gauge employee satisfaction, and engage your community of users. Simply ask your audience questions right in your email system or site, without directing your users to a different page.

Reach out if you’d like to use Scalemail Polls as a part of your own emails or newsletter.

Forbidden Fruit

We love to point out the intense imagery of most fragrance ads (no, we’re still not over centaur Adam Driver for Burberry’s Hero). Subway took the rhetoric and vibe of a perfume ad for the scent of their bread. Their spokesperson of choice is none other than Tom Brady, the athlete with a strict diet. The bread is full of temptation and taboo to him, making the scent intoxicating.

We kind of love every dramatic second and bread puns. It’s the “but you don’t eat bread” whispered by the narrator that seals the deal for us.

Ads from the Past

1934, Chevrolet

“Perfection is not attainable, but if we chase perfection we can catch excellence.”

Vince Lombardi 


Get the best dang marketing newsletter in your inbox on the daily. Subscribe »

Related Posts