Be in the Know
- Tom Brady pokes fun at himself and Patriot fans in this FTX ad with the help of his wife Gisele Bundchen
- “NFL Slimetime” is coming to Nickelodeon today for a kid-friendly highlight show to reach younger audiences (Don’t sleep on NFL’s TikTok content)
- Intuit is acquiring MailChimp which will likely mean better data sourcing with their other product Quickbooks
- Coors made a weighted hoodie to help you chill out for stressful game days (and you can enter to win one)
6 Tips for Your Gamification Strategy
What is a gamification strategy? A gamification strategy is using gaming techniques to incentivize something. Itās especially prevalent in online communities, workforces, and software participation.Ā
How can you use it in your business model? Here are some tips before you get started with a gamification strategy:
- Itās for the long haul: One of the chief things to avoid when it comes to gamification in the workplace is going too deep too early but treating it like a one-and-done program. Think through gamification in ongoing, longer terms, and how it could benefit an individual user.
- Chill on just rewards: People love prizes, but theyāre all about the engagement, too. If you focus too heavily on the rewards aspect, gamification isnāt sustainable.
- Make sure itās open to all: Help every user that comes across your gamification understand how the game works, what the goals are, and how to succeed. Keep it accessible to anyone who wants to interact with it.
- Itās not all about the top dogs: Weāre not advocating a whole bunch of participation awards, but you have to reward engagement. Granted, winners have a huge influence on usage, but all users make the dream work.
- Give creative rewards: Back on the topic of prizes, Get creative with them. Prizes donāt have to be physical when you can also offer things like small shout-outs.Ā
- Ā Track and report: As with any strategy, time to analyze the performance. How does gamification perform against your brand goals?
Is a gamification strategy or program right for your business? Read more on the strategy with EveryoneSocialās piece about it.
Q for You
Carrd
Ever needed a single web page for something? A landing page? a quick site? a bio page? Carrd lets you build one-page sites for pretty much anything you need! This guy makes responsive, single-page sites on the fly. There are plenty of templates to get you started, so if you ever needed something to go live in a pinch, Carrd might become your very best friend.
How will I know?
How will you know unless you ask?
Scalemail Polls helps you get customer service feedback, get to know your audience in-depth, gauge employee satisfaction, and engage your community of users. Simply ask your audience questions right in your email system or site, without directing your users to a different page.
Reach out if youād like to use Scalemail Polls as a part of your own emails or newsletter.
Watch
Forbidden Fruit
We love to point out the intense imagery of most fragrance ads (no, we’re still not over centaur Adam Driver for Burberry’s Hero). Subway took the rhetoric and vibe of a perfume ad for the scent of their bread. Their spokesperson of choice is none other than Tom Brady, the athlete with a strict diet. The bread is full of temptation and taboo to him, making the scent intoxicating.
We kind of love every dramatic second and bread puns. It’s the “but you don’t eat bread” whispered by the narrator that seals the deal for us.
“Perfection is not attainable, but if we chase perfection we can catch excellence.”
Vince LombardiĀ
