Be in the Know
- TikTok and Atmosphere have partnered up to bring content to out-of-home (OOH) TV screens near you
- Volkswagen is making an electric version of their iconic minibus that will be revealed in March
- Coca-Cola’s Fresca is launching canned cocktails called “Fresca Mixes”
- LinkedIn is continuing to develop their LinkedIn Live Broadcast as a beta for audio content (and people can’t help but compare it to Clubhouse)
How to Shift from CAC Strategy to a Payback Strategy
Direct-to-Consumer (DTC) brands are gearing up for the new year by revamping their growth strategies. As they should! Especially when you consider the obstacles that complicated growth campaigns in the past year, such as the limitations brought on by iOS 14.5+, Facebook’s deprecation of the Advanced Mobile Measurement (AMM) program, the latest Apple ruling, and so much more. Scalability is getting trickier as we’re diving deeper into the new normal.
In turn, DTC brands are beginning to realize that the Customer Acquisition Cost (CAC) strategy is limiting your brand’s ability to scale because it only “locks” the price you are willing to pay. Inversely, payback/return-based strategy allows growth teams to “stretch” that limit by focusing on the return.
Here’s how you can build campaigns with a payback strategy:
- Understand your customer data: Cross your own data with the marketing data cost. Find out how much it costs to acquire new customers, and how long it takes your high-value users to payback.
- Analyze the return on ad spend (ROAS) when the seven-day conversion window ends: Does the average ROAS for those users match the payback? Is it more or less? The answer will help you determine your ROAS for the limited time frame of the conversion window.
- Change your campaign objective: Switching from the standard cost cap calculated CAC, to maximizing your customer acquisition value through minimum ROAS needed after finding out the required ROAS in your customer cycle data.
Go to the full Voyantis blog post for more future-proofed insights on how your DTC brand can optimize growth campaigns for 2022 and beyond.
Chroma Color Picker
We love color pickers because they’re free, kinda fun, and help you out on the fly. Chroma is a simple color picker that takes the typical color selection process we are all used to but puts it FULL SCREEN. It kind of puts everything into focus for you, rather than seeing a small color selection box on your workspace. It has some pretty simple controls and you can shift through color code options with a click of a button. Check it out next time you need to see a big ol’ swatch of colors!
Do Your Thing, Do Your Taxes
You know the old saying “nothing is certain except death and taxes.”
Well, Turbo Tax is showing us that they make that a good thing. You can do whatever you want with your business, life, or funds, and Turbo Taxes specialists are there for you every step of the way! Since the next tax season is coming in hot, Turbo Tax wants to remind you that they got you covered.
Ads from the PastAds from the Past
1975, Transcience Corporation
“A strategy, even a great one, doesn’t implement itself.”
Jeroen De Flander