Be in the Know
- Google and TikTok are boosting privacy to protect teenage users, including age-sensitive ads and push notification changes
- Corona and Duolingo partnered up to give free Limonada seltzer samples with a Spanish-activated vending machine and offering premium Duolingo lessons
- As we see more and more “greenwashing,” Garnier works to reduce plastic waste
- VFC, a vegan chicken brand, puts the chop on “plant-based” in their vocabulary and brand messaging
The 5 Stages of Conducting a Marketing Experiment
There is never a single formula for successful marketing. Every brand has to find its own special sauce for effective advertising and audience-pleasing content. How do they find it? Marketers have to roll up their lab jacket sleeves and experiment. It’s all about testing, tinkering, and tracking what works.
Here are the five steps to get started in your own marketing experiments:
- Hypothesize: A hypothesis is an educated guess based on your existing knowledge. To start hypothesizing, ask yourself about your current channels, audience, trends, etc. and see what you can do to influence a given component to your overall marketing.
- Research: Time to gather some information and similar brand experiments. This stage might even influence your original hypothesis, depending on your findings. Ain’t nothing wrong with shifting gears.
- Measurements: This stage is all about establishing your metrics and KPIs. A key performance indicator, or KPI, is a performance measurement to keep you on track. Gathering this information would include looking at analytics for your site, email, social media, and all other channels.
- Execution: Time to make it official! Be sure there is only one variable in any given experiment so you can truly determine what influenced a result. Perform a change to that variable, and see the results for a set testing period before changing a different variable.
- Analysis: Once your marketing experiment has been done its testing time frame, review the results against the metrics you defined earlier. Sometimes further testing is needed, and you’ll find different tests to do on your variable.
Marketing experiments are our way of measuring effectiveness and deciding whether to change or add something to our ever-changing strategies. For specific examples on marketing experiments, check out the full Business 2 Community article.
Q for You
HeyOrca
Social media planners, calendars, publishers are everywhere, but they all have their pros and cons. HeyOrca might just have all your checkboxes checked twice over. Designed to support agencies and multiple clients, this platform streamlines even the most complex social workflows. It allows for team collaboration and gives you all the deets for post previews. They even offer stress-free, automatic approval reminders that nudge clients so you don’t have to feel like that guy all the time.
Hollar at us
Carney is the agency behind The Daily Carnage.
In case you couldn’t guess from our newsletter, we’re kind of obsessed with digital marketing. Building brands is what we do!
We’d love to help you build your brand, crush your ad campaign, or make whatever ideas you have a reality.
So let’s talk! Give us a shout.
Watch
Soap Wars
A long time ago in a galaxy far, far away…
Dr. Squatch loves to get creative with Facebook ads, and they even make fun of their own ad targeting strategies. For their latest Star-Wars-themed soap collection, the brother duo went all out. This cinematic masterpiece of an ad has it all: drama 🤌, pathos, plot, product demonstration, and puns galore. See the full sudsy, galactic adventure for your fill of Star Wars references and sensory soap descriptions.
“Design like you are absolutely right, then optimize like you were wrong from the start.”
Jordie van Rijn
