How to Use Mobile Marketing for your Business
So we’re thinking about changing Friday to Infographday. Doesn’t really roll off the tongue but we can work with it, right?
Today’s Read comes from the amazing crew over at MarketingProfs. They’re exploring various aspects of mobile marketing along with sharing a few too-good-not-to-talk-about stories.
Who doesn’t love a good success story? We sure as heck do!
Let’s start with stats.
- “Average smartphone conversion rates have gone up 64% compared to the average desktop conversion rate.”
- “90% of consumers watch videos on their mobile, while 60% watch on their desktop.”
We can keep going with the stats but we’re gonna keep moving. Mobile Endpoints is how a user experiences your business on mobile. Simple enough, right? And there are a ton of endpoints.
- SMS Marketing – 79% of users rely on an SMS opt-in to assist in making purchasing decisions when shopping.
- Email Marketing – By Dec. 31, 2018, worldwide mobile email users are expected to total over 2.2 billion. Whoa.
- QR Code Marketing – Scanned by users, they then can be taken to a specific web page that the QR code is attached to.
BTW, that’s only 3, there’s 9 total. Okay, on to examples.
- Dunkin Donuts launched a text message promo and saw an increase in in-store traffic to their Boston locations by 21%
- Walmart changed its mobile site fonts, images, and code, which resulted in a load time but from 7.2 sec to 2.3 sec…. Holy smokes.
- Asda supermarket chain created a mobile app for online shopping. It gained 2 million downloads and a shopping frequency is 1.8 times higher on mobile than on desktop.
- Nissan utilized interactive video in 2014. Users were able to tap the screen to load more info about the various car features. The result was a 78% completion rate and 93% engagement.
The convenience factor is real. Here come a few more stats!
- 2 of 3 minutes spent online are on a mobile device.
- Based on 77 billion website visits, 44% of traffic came through desktop whereas 56% came through mobile.
Infographday every Friday probs won’t be a real thing so don’t sweat it. On the other hand, maybe it will be. Who knows?
Testing & Rating 5 Content Writing Services
Creating high-quality content is freakin’ difficult. No doubt about that. Don’t you wish you could just pay $70 to someone and have them pump out a great article? Turns out you can do that by using a content writing service. But, is it worth it?
Codeless had this exact same question. So they decided to use 5 different content writing services to find out if they could get quality content for around $100. The services they tested:
- Crowd Content
- Constant Content (not to be confused with Constant Contact)
- Writer Access
Codeless gave each service the same topic to write on. Then, they graded the final product based on:
- Links to internal/external sources (did the writers cite their sources?)
- Article readability
- Content accuracy
- Overall score
From there, they shared the final product with a bunch of well known content marketers, and asked, “If you received this from a writer, would you publish it on your blog?”
The topic they had all the services write about: What Is Content Marketing and Who Can Benefit From It?
- iWriter. This piece cost $72. It scored a 2/5 for overall quality because there were no citations of sources, the article lacked any real substance, and would take a ton of editing to make it readable. None of the experts Codeless talked to would publish this.
- Textbroker. Cost – $72. Also given a 2/5. The article wasn’t accurate, didn’t contain any sources, and was clear that the author had never heard of content marketing.
- Crowd Content. Cost – $120 and was rated as a 3/5…so we’re getting better. And, 1 of the 3 experts said he would publish this piece.
- Constant Content. Cost – $150, but was rated a 2/5. None of the experts would publish it, especially Zach Bulyga (the Kissmetrics dude). He really didn’t like this piece.
There’s still more to learn here. But our takeaway? Just don’t use one of these services. If you want to hire a writer…hire a real writer.
Screaming Pain Points
Why do cell phone plans still suck in 2018?
Beyond the fact that visiting a physical store is the worst experience, have you ever tried to change your cell data plan? It’s impossible. Just give us all the data already!
Freedom Mobile’s new ad highlights the pain points of sharing with your fam. It may be cheaper, but it’s not all fun and games. We’d love to share a plan with our Carnage Fam, but you know how it is…
The big takeaway from this short Canadian production is to identify your customer’s pain points…and hire Will Arnett to scream at them!
“If you’re a good marketing person, you have to be a little crazy.”
Ads from the PastAds from the Past
A bar you can travel with…what a great idea. You can have a drink on the go! In the back of a taxi, on a subway, in the lunch line, doesn’t matter!