Be in The Know
🔍 Snap and Perplexity partner to bring conversational AI search to Snapchat.
⚖️ Perplexity AI accuses Amazon of bullying with legal threat over Comet browser.
📊 How GA4 records traffic from Perplexity Comet and ChatGPT Atlas.
🎸 How MTV’s departure from music may be its downfall.
🎥 Spotify is coming for YouTube’s video crown.
💍 Why brands like Ramp, Whataburger, and Hellmann’s are sponsoring weddings.
Maintain Authenticity in Influencer Marketing
At Semrush’s Spotlight conference, Sarah Adam, head of influencer marketing at Wix, shared three steps for brands looking to scale their influencer strategy without sacrificing what makes it real:
- Discovery. Her team spends full days researching niches before choosing creators who genuinely belong to their communities. They apply three filters: bio (real member of the audience), data (consistent engagement), and content (authentic and useful).
- Creative freedom. A good brief guides, not dictates. Adam likens it to giving a map, not a GPS route. Use plain language, define clear goals, and set only essential rules.
- Feedback. Edits should focus on factual accuracy instead of tone or style. Her rule: if content could go live without your note, delete it.
Head to The Drum for more.
Q for You
Wispr Flow
Flow is a voice-to-text AI tool that turns your spoken words into polished writing.
Unlike other transcription tools, it edits in real time, removing filler words, correcting grammar, and formatting sentences for you.
It’s AI maintains a personal dictionary and snippet library for custom shortcuts, so it can adapt to your voice, tonal context, and workflow.
It’s available on Mac, Windows, and iPhone.
Watch
Oh, Boy
Everybody say thank you to Pillsbury for serving us 90s soft-focus, holiday home-video realness.
The brand’s new “Memories Are Made With Pillsbury” campaign from BSSP pokes a little fun at itself. Because WTF is that talking doughboy doing on the kitchen table, anyway?
