Be in the Know
The Science Behind the Best Instagram Bios
We’re gonna keep this short and sweet today…because let’s face it, you’re likely checking out at work.
So, let’s chat about your IG bio for a hot second.
Everyone is fighting for attention. (Over 1 billion people to be exact on Instagram).
Just like a website homepage, you have a matter of seconds to hold the attention of your visitor. Here are some quick tips to get the most out of your IG bio.
- Make the most of your limited space, and drive people to take an action from your Instagram bio: You have 150 characters to use in your bio. Focus on ONE action for your audience to take. Not 3 or 10, but ONE. See YETI Instagram for inspo.
- Use line breaks: Aka, the return key. Line breaks are a great way to get your message out in a clear and concise way and keep your profile clean.
- Put an emoji in your bio: Fact – Emojis stand out. Try adding an emoji after a line of text, but be sure to keep it on-brand.
- Use a hashtag: Hashtags will help folks discover you. It’s that simple. Use them. In addition to hashtags, think about your username and display name. They’ll help you show up in search results.
There’s a caveat to all of this. There’s no perfect profile. Good marketers test and test often. Try a few of these tips out and see if anything moves the needle.
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We could tell you more, but it’s easier to watch it.
Facebook Question of the Day
Kate says, “I’m back with another email signature question. Can you help me put into words WHY it’s so important they be uniform? I could probably write an essay on the topic, but I need 2-3 sentences max to pin to slack that explains why our email signatures need to adhere to the standard I set, as I continue to fight the good fight against scroll fonts, unapproved images, and people going rogue and attaching entire articles to their email signatures.”
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“Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.”