Be in The Know
🔨 US asks court to breakup Google ad businesses.
🔒 Instagram launches first official use of unlockable Reels.
📬 American Eagle just launched a Substack to court Gen Z.
✌️ Trump’s “two dolls” remark rattles toy industry.
⬆️ More people are searching for Reddit results and some brands are benefiting.
👚 Navigating tariffs, 48% of shoppers prioritize apparel in spending plans.
📱 Netflix is rolling out a TikTok-style feed.
How to Build Topical Authority
👀 Sponsor this spot to share your content with our community.
If you want your content to rank, convert, and keep your SEO engine running long-term, building topical authority is the playbook.
Think of it like this: If your website were a person, would it sound like an expert or just someone who read a few blog posts?
Here’s how to build real-deal topical authority:
🔹 Cover a wide range of related topics. Go beyond bottom-of-funnel keywords. Hit top and middle-funnel topics to build trust early.
🔹 Go deep with subtopics. Content hubs, clusters, pillars… make sure you’re diving into every corner of your niche.
🔹 Write content that actually says something. The bar is higher than ever. Add info gain, not noise.
🔹 Have a unique angle. Expert quotes, fresh takes, original research = gold.
🔹 Lock in your brand voice. Consistency builds trust. And trust builds authority.
🔹 Make crawling a breeze. Smart internal linking and clear URL structures ensure that search engines can index your content.
🔹 Publish with purpose. More isn’t always better, but consistency is key.
🔹 Get seen off your site. Guest posts, quotes, partnerships. Get your name out there.
🔹 Update your content. Keep it fresh. Keep it relevant. Keep it ranking.
Check out Clearscope for the full scoop.
Q for You
Virallyst
If you’re not lucky enough to have a chronically online social intern to provide a full report on the last 24 hours of digital trends, you have to make do on your own.
What’s the viral moment today? How are our competitors responding? Where can we plug in? It takes hours of [doom]scrolling to get those answers.
Virallyst scans YouTube, newsletters, blogs, Reddit, and more daily to serve you six on-trend, brand-tailored post ideas for each platform every morning.
It even includes visuals, and word is that video’s coming soon.
On-Demand Sponsorships
Book a Classified Ad at your convenience.
For $99, you get 200 characters to share your stuff right in this spot.
Our on-demand process lets you select your date, drop in your creative, complete your payment, and get on our calendar ASAP.
Watch
Twisted Lullabies
Life360 and Alto’s new campaign hits every true-crime-junkie parent right in the irrational feels.
“I Think of You (Dying)” is an animated musical spot that dramatizes the wild (and wildly unlikely) fears that race through a mom’s mind when her daughter leaves the house.
Think alligator attacks, wood chippers, and witches, all set to a creepy lullaby.
Directed by Steve Ayson with music by Nick Lutsko, the spot ends on a reassuring note: the daughter downloads Life360 to put mom at ease. Morbidly relatable.
