Be in The Know
🎓 “Hillmantok,” the unofficial HBCU of TikTok, is educating people about Black history.
🫶 And despite everything, marketers move forward with Black History Month efforts.
🌅 Amazon sunsets its TikTok-like feature Inspire in favor of AI-powered chatbot Rufus.
💽 Facebook will now remove livestreams after 30 days.
😰 Report: LinkedIn finds AI overwhelms 72% of B2B marketers.
🫧 Coca-Cola gets into the gut-health game with its own line of prebiotic sodas.
👟 Nike and SKIMS launch a new activewear brand for women.
💰 Infographic: A closer look at the winners of the Super Bowl ad blitz.
🌙 Nokia is putting the first cellular network on the moon.
You Don’t Need More Content
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Content teams are constantly bombarded with requests—demand gen wants campaign assets, sales needs case studies, customer success asks for product content.
But producing more content doesn’t always solve the problem. Instead, you need strategic content that works harder across teams.
Not all content is created equal. It typically falls into four quadrants:
- Low quality, low volume: Ineffective and invisible.
- Low quality, high volume: Easy to produce but lacks originality.
- High quality, high volume: The dream, but rarely feasible.
- High quality, low volume: A strategic approach that maximizes impact.
And high-quality content is…
- Data-driven, expert-backed, and impossible to replicate.
- Optimized for multiple teams and stages of the buyer journey.
So, here’s how to make it:
- Focus on key audience insights.
- Partner with ops to define impact.
- Build content pillars on customer data.
- Collaborate with GTM teams.
- Avoid transactional, sales-heavy content.
- Work within your constraints to maximize output.
Get the full scoop from BEAM.
Q for You
Tools
Canva x HubSpot
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Canva and HubSpot have partnered to integrate Canva’s full design suite and Magic Studio AI tools directly into HubSpot’s platform.
So, now we can design, collaborate, and publish assets without leaving HubSpot. Major workflow win.
Plus, Canva designs made in HubSpot will appear in your Canva homepage for easy retrieval.
Here’s how to use it:
- Enable the integration (available globally for free with a Canva subscription).
- Click the Upload icon and select “Design with Canva” in HubSpot.
- Choose a format for your Canva design (email, social post, landing page, etc.).
- Log in to Canva (or create an account if it’s your first time using it in HubSpot).
- Design your asset using Canva’s editor.
- Click “Save” in the upper right corner to store your design in HubSpot.
Campaign
ChatGPzZz
We’ve been talking a lot lately about how important it is to monitor how LLMs perceive your brand.
Antihistamine brand Allegra has applied this insight in a new influencer-supported campaign.
“Drowsy Prompts” is driven by the insight that AI knows—without any training—that Allegra won’t make you drowsy the way its competitors’ allergy medications can.
When asked to perform tasks “under the influence” of these competitors, AI produces a sleepy, sluggish response. Try the same prompt with Allegra and you’ll get a sharp, focused answer.
“We’re proud of Drowsy Prompts because it allowed us to co-create a campaign together with our audience powered by simple AI technology,” said Samuel Morisse, Zone brand head for Allegra US.
