Be in the Know
- AT&T signs $2 billion cloud deal with Microsoft.
- Spotify and Disney partner up to boost family memberships.
- Instagram wants opening your DMs to feel like ‘walking into a party.’
- FaceApp’s virality is causing some major privacy concerns.
- Netflix is losing subscribers. The CEO blames ‘lackluster content and a subscription increase.’
How to Gamify Your Marketing Efforts
Fact: Games are fun.
There’s something about them that pulls people in and gets them excited.
What if you could capture that same level of excitement with your marketing efforts?
Lucky for you, you can. It’s called ‘gamification‘ and we’re about to show you a few ways to gamify your marketing.
Before we get into the specifics, check out this case study from Ford Motor Company. They increased sales by more than $8 million and boosted Facebook likes by 600% by gamifying their content in the form of interactive video advertising. Check out the video here.
Ok, let’s get into the specifics:
- What’s your goal? Considering you can gamify just about anything, it’s crucial to know your goal. Maybe you want to increase the LTV (lifetime value) of a customer; a loyalty program would be a solid choice. Looking to increase engagement? Consider gamifying your social creative.
- Audience and Incentives: If you’re targeting a dad in his mid-30s, TikTok likely won’t be your channel. It’s important to have a clear idea of who you’re trying to reach in order to choose the appropriate incentive and channel.
The possibilities for gamifying your marketing strategy are endless.
Here’s some inspiration for you.
- Social media marketing: M&Ms ran a gamified social content campaign for their new line of Pretzel M&Ms where users were tasked with finding the pretzel amongst a sea of M&Ms in the image they posted. Results: 25,000 new likes on the brand’s Facebook page as well as 6,000 shares and 10,000 comments. All organic.
- Retention / Re-engagement: Look no further than the Starbucks loyalty app. Over 48% of Starbucks regulars have downloaded the app and it accounts for over 30% of the company sales. Check out the interworkings of the app here.
- Lead generation: Have you ever taken an online quiz? (Um, yes.) Whether you were testing your IQ or your Myers-Briggs type, there’s a good chance you were prompted to enter your email to get your results. Try using an online-quiz builder to drum up your own leads.
Ease Your Workload
If you’re ready to gamify your marketing efforts, but don’t have the time, we have a suggestion. How about having a student marketer ease your workload?
GenM has a database of over 20k students ready to get on-the-job training. The risk is low and the upside is huge.
GenM is offering Daily Carnage readers $25 bucks off their first month. It’s more than affordable.
There’s a reason companies like Airbnb, WeWork, Shopify and more are using this service.
*It did take us a couple tries to land on the right apprentice, so be patient.
Diet Coke is removing their labels to ‘start a conversation about yours.’
Check it out.
Ads from the PastAds from the Past
Quaker Oatmeal. 1960s. You can’t go wrong with pineapple and oatmeal btw.