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Light Bright! Light Bright!

Tips for auditing Google Ads and a tool to keep you in the know.

Q for You

Do you audit your Google ad campaigns regularly?

Be In The Know

Auditing Google Ads Accounts: 4 Tips to Ensure Efficiency

Auditing accounts and processes often uncover flaws and areas of improvement, but it also shines a light on things you’re doing right.

The more rock-solid our methodologies become, the easier we can control and replicate them. Search Engine Journal is giving us the low-down with 4 essential tips for auditing Google Ads accounts.

  • Location Performance. Default settings can make or break the success of your ads. While there is a rationale behind defaults, they’re not for everybody. When you’re setting up ads in Google (or Facebook), the location by default will deliver to people in the said location and people who “show interest in” this location. In other words, those outside your specified location will see your ads, too.

Make sure you double-check that location setting. Some metropolitan areas where people commute to and from suburbs would make sense if ads are served in the nearby area.

  • Query Matching. Finding queries matching the wrong ad group is not so easy if you’re just going through the Search Query Report. Google does many things well, but sometimes 3rd party tools show us what we need.

Go ahead and download your terms in a .csv and open in Excel. Here you’ll better visualize how many ad groups your search terms match up with.

  • Check for Competition Changes. Understanding your competitors’ strategies and how they stack up against you is crucial when forming your own strategies.

Using the Auction Insights tool will let you see breakdowns of impression. Then you can further filter down by device and time. This will reveal shifts in impression share so you know where you should keep a close eye going forward.

For some visual instruction in breaking down these tips, see the full post from Search Engine Journal.

What Runs Where

Do you keep a watchful eye on your competitor’s marketing strategies? Staying on top of a winning strategy entails a thorough understanding of various facets of your market. What Runs Where helps keep an eye on key players and the many moving parts of your market.

This tool shows the top performers in your industry and points out excellent campaigns you can use for modeling your own strategy. You can even create alerts for whenever your competitors publish new ads and content.

Do you feel it – that monumental satisfaction of a well-run marketing strategy?

It’s the celebratory air five you give your co-worker. The put your feet up because after all that work your ad campaigns are kickin’ butt and producing results. It’s turning on the theme to Rocky as you burst into upper management and show off the numbers.

That’s the kind of marketing feels we’re delivering. Let’s partner up!

3.1 million acres in California have burned from the wildfires sweeping through the west coast. Firefighters continue battling the flames while people remain displaced from their homes.

Consider making a donation to the California Community Foundation’s Wildfire Relief Fund, which helps victims access food, shelter, and other basic needs.

Be Endless

Social media is like an amusement park full of thrills. There’s a variety of folks and endless entertainment from TikTok dances to Snapchat filters. Plus, unlike amusement parks, social media is free (…which might be a bad thing seeing as we were scrolling IG for 7 hours today, but 3 of them was definitely for work purposes)

Voxi touts the limitless social media plan for its cellular network. Don’t let all the scrolling and likes eat into your data. Now you can be social until the end of time without hitting your data cap.

Ads from the Past

1973, American Motors Corporation

First of all, keep the car out of the light, it hates bright light, especially sunlight, it’ll kill the engine. Second, don’t give it any water, not even to wash it. But the most important rule, the rule you can never forget, no matter how loud it sounds, no matter how much it smells, never feed the car oil after midnight.

“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.”

Philip Kotler


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