Be in The Know
👀 Instagram is restructuring its analytics to make “Views” the primary focus.
😬 EGO OFFICIAL deleted a series of memes using female Olympic athletes. Here’s why.
🗝️ Facebook creators now have a new way to avoid “Facebook jail.”
😇 RIP Chromecast: Looking back at 11 years of Google streaming.
🙈 Safari has new feature that hides distracting elements from websites.
🎟️ Don’t say it! Beetlejuice enters the metaverse with the platform’s first-ever digital box office.
⚠️ Google is discontinuing Smart Campaigns in favor of Performance Max.
3 Examples of Weather-Wise Marketing
Is strategic use of weather data on your marketing radar? These brands are doing it right:
CeraVe
- More than half of millennials, Gen Z, and multicultural audiences change their skincare routine with the weather (The Weather Company Personal Care & Beauty Survey, August 2022). CeraVe aimed to increase awareness and boost sales among these groups by addressing their real, timely needs.
- Recognizing the impact of seasonal weather changes on skincare routines, CeraVe launched a campaign during specific weather conditions like clear skies and high UV. The campaign aligned messaging on The Weather Channel app with evolving weather conditions, enhancing engagement and brand recall.
- As a result, CeraVe saw improved sales, with a ROAS 2.3X the industry benchmark and most incremental sales driven by new buyers.
TruFuel
- 83% of people say summer weather impacts their lawn and garden work (The Weather Company Summer 2022 Behavior Survey, February 2022). Homeowners need the right equipment and fuel for yard work, and TruFuel wanted their premixed fuel to be top of mind.
- TruFuel timed its messaging to align with local forecasts for warm, sunny weather, optimal for outdoor projects, and also targeted severe weather areas to emphasize the importance of keeping equipment ready.
- TruFuel’s strategy led to a 5% lift in aided awareness, 8% in familiarity, 7% in favorability, and 7% in purchase intent.
Flu Season
- 61% of people use weather information to assess their flu risk (The Weather Company Consumer Behavior Survey, November 2023). A major healthcare company aimed to raise awareness and motivate adults, especially older ones, to book flu vaccinations.
- Using a custom AI model combining insurance claims and weather data, the brand targeted high-risk populations with timely messaging 14 days before a predicted flu risk surge.
- The campaign resulted in a 17% increase in brand lift, a 14% rise in familiarity and favorability, and a 3X increase in online searches for flu vaccines.
Check out The Weather Company’s full report at AdWeek.
Smash or Pass 👍/👎
Tools
Learn UI Design Gradient Generator (v2)
Gradient geeks! Here’s something for you.
Create gorgeous gradients across 8 color spaces, avoid the gray dead zone, and even take the long way around the color wheel using the long interpolation direction.
Browse an all-new gradient gallery for inspo, share by URL, drag and drop into Figma, and more. Alternatively, just fiddle around with the pretty colors to lower your cortisol.
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Kudos
Collect Them All!
Wait, what year is it?
You can eat at McD’s for five bucks for the first time in, like… a really long time. And now, you can collect a set of six cups with a limited-time meal deal.
The cup designs celebrate such drive-thru throwbacks as Barbie and Hot Wheels toys; Beanie Babies; Coca-Cola; characters from Hello Kitty, Peanuts, Jurassic Park, and Shrek; some Minions; and yes, Grimace and Boo Buckets.
Nostalgia is as cheap and delicious as a McDouble these days.
