Be in The Know
🤠Levi’s gets nostalgic with Beyoncé in the first chapter of a new campaign.
đź‘» Report: Snapchat influencers are more likely to drive purchase results.
🧺 Uncommon and Ecover have solved the Laundry Chair problem.
đź‘€ Sorry, Instagram claims a “Following only” feed just won’t work.
đź’ Has social media fueled a teen-suicide crisis?
đź“Ť Wya? Threads now lets you tag your location.
⛰️The rise, stall and fall of Oracle’s advertising business.
🥸 Tony Hawk and his son join the Manscaped family.
What Does LinkedIn’s New “Audience Penetration” Metric Mean?
LinkedIn’s Campaign Manager has introduced a new metric: Audience Penetration.
What does it measure? The percentage of your target audience that your ads have successfully reached.
For example, if your target audience size is 250,000 users, and your campaign has reached 8,000 users, your Audience Penetration would be 3.2%.
What’s a good benchmark? For B2B campaigns, an ideal audience penetration rate typically falls between 10 and 40%.
Why is my Audience Penetration low?
- Your audience might be too large. Shoot for between 50,000 and 500,000 for optimal results.
- Your ad spend is too low. Test spend between $50 and $100.
Find out more from a LinkedIn marketing expert.
Q for You
Tools
GA4 Auditor
Connect your GA4 account properties to this automatic auditor tool to generate routine custom reports across 100+ data points — or grab a one-time audit is just $99.
You get an actionable plan along with your 40-page audit, so you can optimize your strategies, correct potential issues, and better understand the story of your data. Whitelabeling is available for agencies, too!
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters đź“Ł
- An internal link đź”—
- Your ad lives on our site indefinitely đź’›
Let’s get it on the calendar.
Kudos
The Cinnamon Bun Effect
Sometimes you have to create an entire universe to sell some cinnamon buns.
Convenience store chain Prezzburoni is deeply discounting cinnamon buns ahead of Cinnamon Bun Day in Sweden (October 4), so agency Ă…kestam Holst NoA whipped up a campaign from scratch, to say the least.
In a series of vintage-inspired OOH and print ads for what looks like the height of ’80s Italian fashion, something starts to look a little off.
All of the models are holding cinnamon buns.
There’s even a fake ’80s music video—shot and edited on vintage broadcast gear—and a fake record company to fully gaslight the public into believing cinnamon buns were a BFD in the ’80s.
In-cinna-ception.
