Long Live Email - Carney
The Daily Carnage

Long Live Email

Email ain’t never gonna die! (wait…that’s a double negative…)

It Pays to Have Friends

We see you Mary Honeyman! And your 20 referrals. You got some serious swag coming your way.

While we’re talking referrals, we want to give kudos to our dev team. Sometimes you just gotta go custom and that’s exactly what they did.

If you’re looking for a custom referral system or heck, some strategy for your next marketing campaign, hit us up.

In today’s Daily Carnage:

  • Email blunders you need to avoid
  • Don’t be shy about FB live, especially you B2B peeps
  • Find out where Dad dance moves originated

13 Email Marketing Mistakes to Avoid for Better Engagement

“You’ve got mail. 📬

Though AOL isn’t as popular as it once was, email is still an important part of any marketing strategy. With close to 45,965,634 emails hitting a consumer’s inbox a day (we’re exaggerating that number a tad, but we’re close, right?), competition is at an all-time high.

So, how do you stand out in the email marketing crowd? Start by avoiding some of the most common email marketing mistakes out there.

  1. Monitor Your Mailing List.

Be like Rose and let go of spam and non-active email addresses. Before you say she “Never let’s go,” let’s be real. She def let’s go of Jack. You’re right, that’s an argument for another time. 

Take the time to comb through your list and make sure your email is being sent to as many active inboxes as possible. Sounds like a lot of work? Don’t stress, there are email validation services for that. 🙏

  1. Speak To Your Audience Frequently.

If you only send a newsletter or promotion via email once in a blue moon, it might cause higher unsubscription rates. Think about it: if someone subscribes to your list and they don’t see anything until three months later, they might not remember signing up for your content in the first place.

Make an active effort to send out an email to your mailing list at least once a month. That way, your subscribers won’t forget you exist. (Since you hear from us five days a week, we know you’ll never forget us. 💌)

Read on for more email blunders to avoid👇

How B2B Brands are Successfully Using Facebook Live Videos

Can you imagine having your content go viral? In a world of “Insta-famous” people, the idea isn’t so far-fetched.

If that’s something on your to-do list, consider starting with a Facebook Live. With almost 2 billion people already aboard the FB live bandwagon, it’s a smart move, especially if you’re a B2B brand.

But don’t just take a nosedive without a plan!! Take your time to perfect your strategy with these tips.

Got Presentations?

If someone at your company regularly does presentations, why not film ‘em? With up to an hour and a half of streaming time, this could be great content for your audience.

Plus, the video will save and post to your timeline after it’s live, so people can view it even once it ends.

What Do The People Wanna Know?

Sometimes, the things people want to see the most are the things that never make “the cut.” AKA, test the waters of going live behind the scenes.

It can be a great way to show your audience how your business is run, as opposed to the idea of it.

Are You Asking The Hard Questions?

Are you meeting with an iconic client or colleague? Why not consider turning that conversation into a live segment people can tune into?!

Luckily, this doesn’t always have to be so planned out. But, make sure your topic is on point with what your target audience is lookin’ for. 👀

There are more plans for success just a click away. ↓↓↓

Whopper Detour

Burger King continues to impress us with their creative advertising.

In this one, they’re using geolocation to let people buy Whoppers for $0.01. Yeah, you can get a Whopper for a penny, but only if you’re in specific locations.

Wanna know what those locations are?

Any McDonald’s.

Yep, go to a McDonald’s and you can order a Whopper for a penny using the Burger King app.

That’s just smart.

“Stop selling. Start helping.”

Zig Ziglar

Ads from the Past

Coming at you with another cigarette ad from 1976. Apparently, Viceroy was the exciting cig to smoke back in the day.🙄


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