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Be In The Know
- Google to Pass UK’s Digital Service Tax to Advertisers
- Shorter Content Earns the Most Backlinks, Study Says
- Instagram Adds ‘Suggested Reels’ Display in Main Feed, Launches Monthly Reels Trend Insights
- It’s a Google Maps Street View of New York City, But Using Photos From the 1940s Taken By the WPA
3 Ways to Boost Your Visual Marketing Results
Thousands of things vie for our attention every day – especially on social media. With all the different formats and mediums for sharing content, creating unique content is necessary for standing out.
Consider these 3 ways to boost your visual marketing results from Convince & Convert when you’re designing images.
- Turn your social media images into artwork. Photoshop or whichever photo editor you use is your best friend here. Your photos set against urban or natural scenes are well composed, but they may not pop the way a digitally manipulated photo will pop. It’s time for some experimentation.
- Brand your images well. Images are more memorable than text. You could watermark your images or put your name in the caption, but there are better ways of branding imagery. Since people will be focused on your content, let the content speak for itself. Use a recognizable color palette and ensure each image you post fits the narrative your brand conveys.
Repurpose your images everywhere. Create the illusion of your brand being everywhere by posting a given image on various platforms. When a user hops over to LinkedIn from Instagram, maintain your presence with the same or similar images. This will keep your brand in peoples’ minds as they navigate the digital realm.
Once you have success with these tips in your visual marketing on organic channels, it’s worth trying your hand at paid advertising. The same elements will be incorporated and you’ll expand your reach significantly.
Find your brand’s style and keep iterating as the world and all its content continues changing. P.S. Convince & Convert posted this piece saying there are 5 ways to boost visual marketing results, but we only saw 3. If you see 4 and 5, let us know!
Quickart
You probably have a go-to app for adjusting the exposure, sharpness, and saturation of an image. But what if you want a bit more surrealism in your photo? Quickart is the app for the job.
With just a few taps you’ll be on your way to making striking and imaginative visuals your audience won’t miss. Experiment with double exposures, image dispersions, and all sorts of funky elements the app offers.
Don’t Take Yes For An Answer by Steve Herz
Communication is a limiting factor for many. The power to convey thoughts effectively is tremendous, and nobody is an expert 100% of the time. Herz talks about the power of AWE (Authority, Warmth, and Energy) in our personal and professional communications and how positive reinforcement often shields us from harsh truths and realities we need for true growth.
Watch
Experience the Delicious Taste of Saving the Planet
What notes and nuances do you like in a glass of wine? Earthy? Oaky? Fruity? Hint of grape, perhaps? Some of us just don’t like to overthink it. Luckily, we don’t need to overthink it to enjoy it.
Bonterra Organic Vineyards shared this ad with wine connoisseurs indulging in tastings of a few of their wines. Each one has a common element: Saving the Planet. Yep. Add that to the list of tannins to note when enjoying a bottle of vino.
“Running with the herd is not always a great idea; be unique, and the links will come.”
Debra Mastaler
