Be in the Know
- Twitter has launched “Search Keyword Ads,” which will allow advertisers to place Promoted Tweets within specific search results for more specific targeting based on intent.
- A&W satirized this week’s M&M’s announcement, giving previously pantsless mascot Rooty the Great Root Bear a pair of jeans.
- First Dunkin, now Starbucks. Here’s the science behind why consumers become outraged by rewards-programs shifts.
- Check out all of the Super Bowl commercial teasers released so far.
How to Track Advanced Scrolling on GA4
Google Analytics 4 will track scroll activity by default with the scroll enhanced measurement event—but only once a visitor reaches a scroll depth of 90%. If you want to track scroll activity at 25%, 50%, 75%, and so on, follow these steps:
- If you haven’t already, install a Google Tag Manager container code on your website.
- Set up your GA4 Configuration tag within your GTM container code.
- Create a scroll depth trigger that includes the scroll depth percentage(s) you want to track.
- Create a GA4 event tag with the scroll_depth event parameter.
- Pair your GA4 event tag with your scroll depth trigger.
- Test to confirm that everything’s working. Then, publish your GTM container to make your tag and trigger live.
- Register a custom dimension in GA4 for your scroll_depth event parameter.
- To prevent duplication in your data, turn off the enhanced measurement event in the GA4 interface for scroll tracking.
Watch the video tutorial by Root and Branch to get started.
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America Runs on Interns
In this new Dunkin spot, the rookie office intern thrives under some light hazing—that is, memorizing and delivering on everyone’s extremely particular coffee order (customized to zodiac sign).
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