Be in The Know
🧑⚖️ Meta claims it has “no monopoly” as landmark antitrust trial gets underway.
🤖 OpenAI is building a social network.
🎥 LinkedIn expands its Wire video promotion option.
🍏 Apple rebrands part of its ads business in major expansion.
🗺️ TikTok takes on Google Maps by surfacing reviews in the comments tab.
🔥 Why Tinder burned its logo.
🧠 So, Chief AI Officer is a thing now.
👖 Willie Jones joins Beyonce for the third installment of her Levi’s campaign.
🚽 Q&A: Toilet humor and strategic collabs pay off for Dude Wipes.
2025 LinkedIn Benchmarks Report
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SocialInsider’s 2025 LinkedIn Benchmarks Report reveals just how much the platform has matured into a full-fledged content and engagement engine—especially for B2B brands.
With engagement up 30% YoY and organic reach still very viable, the opportunity is clear: brands that show up strategically are reaping the rewards.
Top content takeaways:
- Multi-image posts are LinkedIn’s engagement winners (6.6%), leading in likes and impressions alike.
- Native documents (6.1%) and videos (5.6%) follow close behind.
- Polls doubled their engagement over 2023 and now drive the most impressions.
Engagement benchmarks by format:
- Multi-image is best for storytelling and visual walkthroughs.
- Native documents are ideal for frameworks and templates.
- Video works best when personal, short, and hook-driven.
- Polls get high reach and are best used with bold or timely questions.
Performance insights:
- Pages with 1–5K followers saw the highest YoY growth (40.75%).
- Multi-format posting beats single-format strategies.
- Early engagement fuels algorithmic success.
Dig into the SocialInsider report for comprehensive insights.
Q for You
Notion Mail
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This week, Notion launched Notion Mail, a smart email client powered by AI. It’s designed to work with Gmail and deeply integrate with Notion’s broader productivity suite.
One standout feature is its auto-labeled folders, which use Notion AI to intelligently sort incoming emails by topic — no manual tagging needed. So, emails related to job applications or customer feedback can automatically filter into dedicated views.
It looks and feels like Notion, and it also connects with tools like Notion Calendar to streamline tasks like scheduling meetings.
Campaign
I’m Loanin’ It
Chili’s is taking aim at redonkulous fast food prices with its new Big QP burger and a saucy little NYC pop-up called “Fast Food Financing.”
Created by Edelman US, the campaign highlights Chili’s “3 For Me” menu—offering the Big QP (with 85% more beef than a McD’s QPC), plus fries, bottomless chips and salsa, and a drink for $10.99.
The April 16–17 pop-up, located directly beside a certain fast food joint known for its clown mascot, mimics a loan approval experience. Visitors are rewarded with gift cards and access to a Chili’s speakeasy to try the Big QP for themselves.
