Be in The Know
💬 X reminds advertisers “there’s no substitute” for real-time sports conversation amid competition.
👟 With its Paris 2024 Olympics campaign, Nike is fighting to reverse its brand decline.
🕵️ What advertisers need to know about the kids’ privacy bills passing the Senate.
📱 Report: Gen Z and Millennials screen time surges during Olympics.
🍪 Google says it’s still figuring out how a cookie opt-in model will work.
⏩ Watch: An hourlong interview with Zuck about the future of AI, AR, and more.
Emphasize Progress to Motivate Customers
👀 Sponsor this spot to share your content with our community.
Open this email.- Try this tactic.
Research shows that people are more likely to take your desired action if you emphasize an already completed step. It’s the law of motion, the power of momentum, the motivation of progress:
- Customers visited a coffee shop more frequently when they were given a loyalty card that started with existing progress.
- Customers bought more wine if their selection became the first product in a bundle.
- Survey respondents provide more detailed answers when each section ends with a completion screen.
How can you put this tactic into motion?
- Let users start with 1 referral instead of zero.
- Tell users their profile is 5% complete, not zero.
- Check off “opening this email” as a first step in your desired action.
In general, acknowledge when your users complete trivial tasks, and give them a little head start on progress.
Tools
Toby
👀 Sponsor this spot to share your product or service with our community.
This clever desktop app provides live, two-way translation of your video call, on your preferred video service, with minimum delay.
Get spoken and heard transcripts. Plus, add a personalized glossary of commonly mistranslated words specific to your work—so you can collaborate more meaningfully with coworkers or make better impressions with leads.
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Kudos
Toss Up
Fireball Whisky and weddings go hand in hand.
The brand has watched as fans have sent “Fireball fairies” down the aisle in place of flower girls, passed out Fireball favors, and even strapped GoPros to the product.
So, they’re getting in on the mischief and revamping the infamous toss with the Fireball Garter, a red and lacy little number that can hold a 50 ml bottle. Bottoms up.
