Weigh In
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Be in The Know
😜 The best Super Bowl stunts and branded activations of 2025.
🐴 Super Bowl commercials rely on comedy and nostalgia to avoid potential missteps.
🤖 Plus, AI tools, pharma brands and women take the spotlight.
🤝 Btw, these were the most inclusive Super Bowl ads of all time.
🏀 Nike returns to the Super Bowl after nearly three decades.
😅 Google removes incorrect AI from their Super Bowl ad.
🏈 As Super Bowl’s cultural cachet grows, brands look beyond in-game ads.
👀 Google starts testing new Search AI Mode.
🥚 Cracker Barrel eggs on Waffle House over surcharge.
🤔 Despite YouTube’s investment in Shorts, viewers are gravitating toward long-form video.
🔍 Google updates guidelines for combining GA4 and Search Console data.
🦾 Samsung’s Ballie is the rolling AI robot that wants to run your home.
🍺 Anheuser-Busch wants to rebrand domestic beer as “American.”
Threads Drives 73.6% More Engagement Than X
👀 Sponsor this spot to share your content with our community.
Buffer found that Threads generates significantly higher engagement than X, with a median engagement rate of 6.25% compared to X’s 3.6%, meaning Threads posts receive 73.6% more engagement.
Here’s a closer look:
- Threads benefits from a community-driven approach, with discussions, open-ended questions, and interactive content that tends to foster deeper engagement.
- As a newer platform, Threads also has lower saturation, allowing posts to gain more visibility. The algorithm prioritizes meaningful interactions, similar to Instagram.
- That said, X remains the top platform for real-time and trending content like news, event discussions, and short-form posts. Opt for strong hooks, concise messaging, and leveraging retweets for amplification.
- Crossposting between Threads and X leverages each platform’s strength to help maximize reach. Post consistently, encourage discussions, engage in comments, and use community-style tags.
Take a look at the data at Buffer.
Q for You
Tools
Public Work
👀 Sponsor this spot to share your product or service with our community.
Two magic words: ✨public domain.✨
Public Work is a search engine for public domain content.
Search up 100,000+ copyright-free, ready-to-use images from sources like The MET, New York Public Library, and more.
Campaign
Let’s Go Tongues
Re: The Coffee Mate commercial from last night.
The Nestle brand promoted a new cold foam product in a :30 spot that left Super Bowl fans feeling like they got slipped a little too much tongue.
According to The Daily Carnage Facebook group…
“[That] was the worst thing we have ever seen, right?”
“How did that get past…..well anyone, really?”
“And we are all talking about it…mission accomplished, right?”
Gagged.
