Be in The Know
š° Meta tolerates rampant ad fraud to safeguard billions in revenue.
šŗ Instagram launches Reels for TV.
š¼ļø And image carousels come to YouTube.
š ļø Google fixes weeks-long Search Console Performance report delay.
š¤ AI image generators get better by looking worse.
š§“ Should childrenās skincare brands exist?
š DoorDash rolls out Zesty, an AI social app for discovering new restaurants.
Why Your TikTok is Flopping
If your TikToks are crawling toward triple digits, thereās usually a measurable reason.
Without views, you donāt get engagement, distribution, or momentum. TikTok rewards trust and traction. The platform wants to know: Is this account real? Is the content original? Do viewers stick around? When those signals are missing or compromised, distribution suffers.
So, consider these 10 common reasons for TikTok flops:
- You violated community guidelines. Even borderline content can suppress reach.
- Your video isnāt original. Re-uploads or copyrighted clips often get blocked.
- Your video is under review. Cross your fingers and check back later.
- Youāre a brand-new account. TikTok needs proof youāre human, not a bot.
- Youāre running multiple accounts on one device. This can trigger authenticity flags.
- Your first five videos underperformed. Early engagement heavily shapes future reach.
- Youāre posting at the wrong times. No audience online = no early signals.
- TikTok is glitching or down. It happens more than creators think.
- Your hashtags are irrelevant or messy. Too broad, too many, or too off-topic.
- Your account is private. No For You distribution for you.
Check out the full post by Net Influencer.
Q for You
Do you save good ads from around the world and web for future inspiration?
Swiped
If you need a Pinterest for good ad inspo with a side of marketing analysis⦠this oneās for you.
Swiped curates and dissects real direct-response marketing examples that are worth saving for future reference (or reverse engineering).
They break each example down to explain why it works with regard to persuasion, consumer psychology, and strategic intent. So you get a little smarter along the way.

No Spoilers
Netflix is āspoilingā 2025 to make room for the new year. If youāre not caught up on the binge-worthy buzz, beware.
In a new video ad and blog, Netflix celebrates some of the best storytelling of the year by reliving the big reveals that dominated group chats and timelines.
Itās a cool take on the recap genre, unless youāre a decade behind⦠in which case youāre really gonna love Stranger Things season 1.
Ads from the Past

Hawaiian Punch, 1988



