Be in The Know
🏳️🌈 Here’s how brands and organizations have celebrated Pride this month.
👍 Meta is testing automated creative variations for Reels.
💭 Generative AI still isn’t as reliable as we need it to be.
🤪 Social media broke slang. Now we all speak phone.
✒️ Check out TikTok’s 11-week “Eras Tour” scavenger hunt for Swifties.
📷 Snapchat’s upcoming on-device AI model is a game changer.
📽️ Going to the movies is so back, and advertisers know it.
The EU has charged Apple with violating anti-competitiveness laws.
Optimize Your Ad Frequency to Prevent Fatigue
👀 Sponsor this spot to share your content with our community.
You want to make an impression. But for users, too much exposure to any one ad results in ad fatigue and negative brand perception.
Here’s how to optimize ad frequency to prevent fatigue and achieve your objective:
- Conduct consumer research. Start by conducting comprehensive consumer research. Collect consumer preferences, behavior, and media consumption habits through surveys, focus groups, and data analytics tools.
- Implement A/B testing. Experiment with different frequencies on a sample audience to determine which what delivers the best engagement and conversion rates. Do this regularly to continually optimize ad frequency.
- Monitor and adjust. After establishing the ideal ad frequency, monitor click-through rates, conversion rates, and consumer feedback. Use this data to make necessary adjustments. Stay flexible and responsive to maintain the campaign’s success.
For more, check out “Psychological Effects of Ad Frequency on Brand Perception” by Leo Celis.
Q for You
Mapster
👀 Sponsor this spot to share your product or resource with our community.
We got a fun one for you today. This little tool generates high-resolution, customizable, and minimalist maps of any city you want for some ✨cool-kid office decor.✨
Just pick your location and size, reposition the frame to the perfect spot, and generate a poster.
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Watch
Modern Group Chat
Cam, Mitchell, Claire, and Phil are back together again in the Dunphy living room—and on WhatsApp.
The messaging service reunited the cast of Modern Family to promote a seamless group-chat experience that isn’t dependent on everyone having the same phone.
The wholesome spot got a global ribbing on social media, though, since advertising WhatsApp outside of the U.S. is “like advertising air.”
