Do Ya Know?
Top Posts of The Week
🔲 Instagram tests vertical profile grid in a potential departure from the iconic squares.
🫢 What not to do: Google threatened tech influencers unless they “preferred” the Pixel.
📍 Infographic: Countries that use ChatGPT the most.
🔗 YouTube is now bringing QR codes to all channels.
🛒 YouTube expands Shopify partnership with new shopping features and Chrome extension.
💳 Advertisers can reach new AmEx card holders just 5 days after they open a card.
✈️ Booking.com is running a truly Ludacris giveaway.
❌ Procreate pledges to never get into the generative AI arena.
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- 💡 According to our poll, 24% of respondents feel that anti-AI positioning makes a brand seem outdated and out of of touch. 31% believe it’s too early to take a hard stance as a brand.
What We Learned
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Monday: Native ads—from social posts to search ads to news articles—can combat banner blindness by camouflaging as non-sponsored content. While they tend to get more clicks initially, they have much higher bounce rates.
- 💡 According to our poll, 30% of respondents have tested native advertising, but just 13% found it to be effective.
Tuesday: Last year, Facebook consolidated its 11 original ad objectives. If you’re not a daily user, here’s a quick guide to the 6 Facebook ad objectives and when to use them.
Wednesday: Whether you’re answering questions, hosting live shopping experiences, going behind-the-scenes, fulfilling audience requests, or collaborating with a creator, TikTok Live is a powerful way to reach new users.
- 💡 According to our poll, just 13% of marketers report leveraging TikTok Live.
Thursday: How many of the 6 habits of highly curious marketers do you have on lock?
The Conversation
Stephen posted: “I am working on a presentation about brand archetypes. Specifically, it’s about the explorer archetype. I have some examples but they’re all older. Any thoughts on younger examples? Maybe an influencer or two that fit the explorer archetype?”
Jessica posted: “Does anyone use LinkedIn Learning? If so, do you have any favorite courses you might suggest?”
Ashley posted: “Tools, software, or data you recommend or have used for market research? Looking to analyze the size of the addressable market and competitive landscape for skills and trades talent in southern states.”
Meghan posted: “I work for a travel company and have a high volume of photo and video assets we need to share broadly and often. Looking at a DAM and curious if anyone has any recommendations.”
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Calafia Cocktail
Ingredients
- 1.5 oz blanco tequila
- .5 oz mezcal
- 1.5 oz fennel juice
- .5 oz agave syrup
- .5 oz lime juice
- Club soda, to top
- Garnish: fennel fronds
Steps
- Add the blanco tequila, mezcal, fennel juice, agave syrup, and lime juice into a shaker with ice and shake until well-chilled.
- Double-strain into a Collins glass over fresh ice.
- Top with club soda. Garnish with fennel fronds and fennel pollen.
Recipe by Liquor.com
Did Ya Know?
Answer: Go.
That’s right, a 4000-year-old game inspired the design of the now ubiquitous QR codes that make ordering from a restaurant menu annoying for no reason.
