Be in The Know
💡 Google releases its open source marketing mix model to all.
👁️ Instagram adds new views-related metrics for Reels.
🧵 Threads introduces photo tagging.
🔍 Report: Search ad spending surged in Q4 2024.
🐳 Why DeepSeek’s logo represents a new era of AI branding.
🔦 Meta’s pullback on fact-checking puts brand safety back in the spotlight.
🤝 Watch: Expert Thomas Kolster explores the best and worst purpose marketing campaigns.
🍪 Google’s latest Chrome update leaves third-party cookie phase-out as unclear as ever.
💭 Report: These 2024 Super Bowl campaigns had the highest recall among consumers.
🎯 How Super Bowl advertisers are targeting women.
What’s the Deal With DeepSeek?
👀 Sponsor this spot to share your content with our community.
DeepSeek’s rapid rise has disrupted the AI landscape, offering a cost-effective, open-source alternative to OpenAI.
Its impact on the stock market and U.S. tech dominance signals a major shift in AI competition.
Here’s what we know:
- The Chinese AI firm was founded in 2023. Its key models include DeepSeek-R1 (reasoning), DeepSeek Coder, Janus Pro (vision). DeepSeek-R1 was developed for <$6M, far cheaper than OpenAI’s models.
- R1’s success led to a U.S. tech stock sell-off on Jan. 27, 2025, challenging U.S. AI dominance. DeepSeek was subsequently targeted by large-scale attacks on the same day.
- DeepSeek’s models use reinforcement learning, reward engineering, and distillation. The firm has been able to develop advanced AI despite U.S. chip restrictions.
- Unlike OpenAI, DeepSeek offers free access to its LLMs. This new business model significantly undercuts OpenAI’s pricing.
Take a deeper dive on DeepSeek at TechTarget.
Smash or Pass 👍/👎
Bulletpen
👀 Sponsor this spot to share your product or service with our community.
Attention, yappers!
Wish you had the time and discipline to sit down and blog your brilliance more often? Literally same.
Bulletpen might help. It’s an AI app that turns your spoken rambling into polished writing in real time.
It’s not simple dictation. It analyzes your speech patterns and refines them into well-structured written content in your preferred style.
It’s free at 500 words per day.
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Watch
Furby Takes London
Hasbro’s Furby and Heydude have collaborated on two deliciously Y2K shoe silhouettes.
To launch the collab, The Berry put together a campaign featuring a Godzilla-sized Furby (yikes on bikes) stomping around London, which is inexplicably populated by dog-sized Furbies.
To translate: dah doo-ay wah!
