Be in The Know
🚫 Meta won’t sign the EU code of practice agreement for AI.
🎙️ Make funny noises and Adobe Firefly generates polished sound effects.
🏛️ Amazon Prime ads aren’t going away anytime soon.
🔄 Work from phone: Chrome for iOS makes work vs. personal switching simpler.
5 One-Click Google Ads Segments to Save Money
By leveraging specific one-click segmentation options, you can identify areas of wasted spend and optimize your campaigns.
Try these five essential segmentation methods:
- Segment by network: Identify poor-performing search partners driving up costs and pause them if necessary.
- Segment conversion actions: Differentiate valuable conversions from less impactful ones to prioritize and optimize bidding.
- Segment ad assets: Evaluate individual ad extension performance to pause underperforming assets or promote strong ones.
- Segment by keyword: Improve message match by seeing how specific keywords interact with your ad copy, leading to more targeted ad groups.
- Segment by device: Audit UX and performance across desktops, mobiles, and tablets to optimize landing pages or exclude inefficient device types.
Take a closer look at Search Engine Land.
Q for You
Coefficient
Coefficient is a data connector that turns Google Sheets and Excel into data hubs.
Cut down on tedious data entry with live, two-way connections to Salesforce, HubSpot, GA4, Snowflake, and a hundred other platforms.
There are automatic data refreshes, scheduled alerts, and even live pivot tables.
Plus, you can update source systems directly from your spreadsheets and set up notifications via Slack or email.
Watch
A Colonel of Truth
KFC ain’t clucking around anymore.
The slick chicken brand is getting serious with a revamped logo featuring a stern, scowling Colonel Sanders to signal their displeasure at losing market share to rivals.
The campaign, which includes digital deals (and fried pickles), is anchored by “Obsession,” a spot inspired by Hulu’s “The Bear” and co-starring Chef Matty Matheson.
