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Be In The Know
- Google Adds New Features to Responsive Search Ads
- YouTube Adds Data on Other Videos Your Viewers Have Watched and New Audience Retention Metrics
- Facebook Publishes New Report on the Impacts of the COVID-19 Lockdowns on SMBs
- To Eliminate Plastic, College Grad Designs Ramen Packaging That Dissolves in Hot Water
Social Media and Local Search: How to Optimize Your Profiles for Local Customers
When it comes to geographic barriers, increasing visibility on social media for products and services can be a bit more straightforward for eCommerce businesses. But what about businesses that are bound by a specific location in their customer acquisition efforts?
AdEspresso breaks down social media and local search so you can see how to optimize all of your profiles and on-platform content for local customers.
Rule number one, it’s important to always include location data in your profiles.
- In your Facebook “About” section, enter your business’s exact location. This will generate a Google Map so users can get directions.
- Instagram is very similar; input your business location when setting up your business profile.
- On your LinkedIn Company Page, enter your location when editing your Page, and the location will appear immediately under your Page name.
Rule number two, add location-oriented keywords in your content.
You should always include location-oriented keywords in your “About” sections on social media. It’s just as crucial to include these keywords regularly in social posts and content. Facebook, Instagram, Pinterest, and YouTube are some of the most frequently-used search engines, so make it easy for local prospects to find you in their localized searches.
Rule number three, use location-based hashtags.
Keep in mind that hashtags act as clickable portals for topics that users are interested in. Instagram allows up to 30 hashtags, so allocate at least 10 of these to location-oriented hashtags.
Rule number four, Create sister accounts if you have different branches.
You don’t want to confuse customers and prospects. Setting up accounts for each business location allows you to easily create location-specific content. People will be able to quickly see different locations as they search. Just make sure your branding is consistent across accounts.
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Not every post necessarily warrants 30 hashtags, but it’s good to have a handful in the bag. Hashtag Expert helps you get more followers and likes on Instagram with intelligently generated hashtags.
In order to ensure your hashtag use doesn’t come off as spammy, Hashtag Expert searches its database for millions of hashtags and finds the ones proven to garner likes, comments, and followers. You can even save all your favorite hashtags in the app and choose from 8 different algorithms for maximizing exposure in just the right way for you and your business.
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America The Beautiful
There’s so much to admire in people. Resilience, patience, humility, and compassion are all remarkable components of the human spirit. When people come together as one, they become an unstoppable force.
Dove brings us this ad saying that America will not be beautiful until it is beautiful for everyone. As people continue to stand up against injustice, the whole nation becomes a better one. Let’s keep pushing for a just country and world for all.
Ads from the PastAds from the Past
1984, UCC Ueshima Coffee
“There is no such thing as definite conclusion. Everything must be followed by a question mark.”
Katharine Butler Hathaway