Do Ya Know?
Top Posts of the Week
- Starting February 9th, Twitter will cut off free access to its API, except for “bots providing good content that is free.” Questions remain.
- Bard, Google’s answer to ChatGPT, is coming.
- Facebook has introduced new comment moderation tools for creators.
- Check out Google’s new AI-powered search features.
What We Learned
Monday: We often consider B2B buyers as more rational and less emotional than B2C buyers. But that’s not necessarily true. While B2B buyers are making purchasing decisions under a unique set of circumstances and stakes, there’s still an emotional journey happening—and if your creative doesn’t empathize with it, you’re missing an opportunity.
Tuesday: Easily monitor the impact of organic search traffic on your business by quickly setting up 3 SEO reports in GA4: SEO Pages, SEO Profiles, and SEO Paths. Here’s the step-by-step guide.
Wednesday: Users respond to different content types and formats depending on where they are in their buyer’s journey. Here are the content formats best suited to your goal—whether that is to expand visibility, to keep your audience engaged over a long sales cycle, or to maximize the percentage of your current visitors who convert.
Thursday: Here’s how to confidently answer “Who’s our target audience?” and 8 other common questions your PPC clients expect you to answer.
Join the Conversation
Kait asked, “What are your pros, cons, and best practices for Facebook events?”
A group member asked, “What are your recommendations on AI ad copy websites and/or how do you use it most effectively?”
Mary asked, “What are your experiences with advertising on Bing?”
Ryn asked, “Do you have any methods to keep notifications from distracting you and drawing you in during non-work hours?”
Try CatGPT Right Meow
This week at Carney, we’re taking a break from reading yet another AI-apocalypse thinkpiece to test out a bot that won’t be coming for our jobs any time soon.
CatGPT is the answer to an urgent question: What if ChatGPT was a cat?
The site was created—with a little code help from ChatGPT itself—by data journalist Wouter van Dijke. And it’s the most fun you’ve had on the Internet since the random-humor era of the 2000s.
Game Day Cocktail: Eagle-tini
- One 6-ounce can pineapple juice
- 1/4 cup blue curacao
- 1/4 cup vodka
- 2 tablespoons freshly squeezed lime juice
- Mint leaves for garnish
- Fill 2 martini glasses with ice water and a cocktail shaker halfway with ice.
- Pour the pineapple juice, blue curacao, vodka, and lime juice into the shaker and shake.
- Discard the ice water from the martini glasses. Strain the cocktail into the martini glasses. Garnish with mint.
Ads from the PastAds from the Past
Aqua Velva, 1970
Did Ya Know?
In the mid-1800s, English cocoa trader Richard Cadbury thought up the heart-shaped chocolate box, which included a small picture on the front that could be scrapbooked. Victorians often saved the decorative boxes for little treasures, too. ❤️