Do Ya Know?
Top Posts of the Week
- Those crazy kids at Liquid Death are at it again with a gross blind test taste ad
- Velveeta and Nails Inc. made cheese-scented nail polish 🥴
- Absolut released a new global campaign where cocktails are people in a funky party world
- Frida Baby made new, relatable ads using real parent reviews
What We Learned
Monday: Don’t be that guy who doesn’t know the difference between landing pages and websites. In short, a website is general to brand awareness and for building trust, while landing pages are stand-alone pages used that move along a customer journey. PageFly’s article breaks it down further and even gives different types of LPs.
Tuesday: Since the 1960s there’s been an easy marketing formula called the 4 Ps. Coursera breaks down how to use 4 Ps of Marketing (Product, Price, Place, + Promotion) and even elaborates on modern mixes like the 5 Ps, 7Ps, and 5 Cs.
Wednesday: Pages, digital products, and data systems can end up useless if they aren’t well organized or user-friendly. One of the biggest starts to a strong user interface and user experience design is the information architecture (IA). Slickplan wrote an article about 4 new IA trends happening in 2022.
Thursday: Optimize Your Marketing Funnel 2022 is coming up! It is a free digital event brought to you by 9 digital marketing experts. Across two days of informative sessions, it will cover everything from social media marketing, content marketing, CRM, email marketing, SEO, and influencer marketing.
Join the Conversation
Dustin asked, “What do you do if someone repeatedly gets your name wrong via email, after you’ve already politely corrected them? My name’s not Justin lol”
Kelly made a poll: “Marketing department of 1 here 🙋🏻♀️ If you could choose 1 role to hire, what would it be?”
Emily wrote, “I’m teaching a class in content strategy. What would you want to learn in 1 hour?”
Brenda shared, “My high school son is getting mailings from colleges and this one gave me pause based on the mentality of a teenager and what else rhymes with brick…”
We're all ears.
We have the newsletter. We have the community. Do you have the content?
The Daily Carnage has a variety of spots to feature tools, tips, and techniques that our audience of marketing professionals could find useful.
Let’s talk to see if you have a piece that could keep our readers the sharpest marketers in the room.
Not-So-Old Fashioned Slushie
Ingredients
- 6 cups water
- 1 cup sugar
- 2 cups bourbon
- 12 oz frozen orange juice concentrate (thawed)
- 2 tablespoons Luxardo cherry juice
- 1/4 cup bitters
- Luxardo cherries and orange slices
Steps
- Stir water and sugar together in a large saucepan. Stir continuously and bring to a boil. Cook for about five minutes.
- Let it cool completely!
- Stir in the bourbon, orange juice concentrate, cherry juice, and bitters. Pour the whole mixture into a freezer-safe baking dish.
- Freeze for at least 10 hours.
- Stir it up with a fork and scoop it into a glass 3/4 of the way.
- Top off the rest with lemon-lime soda.
- Garnish with an orange slice and a cherry.
Recipe by Inspired by Charm
What is the word “Wi-Fi” short for?
d. Nothing.
Often people think it means “Wireless Fidelity,” but the term “Wi-Fi” was actually just a catchy name made up by a branding firm. It was made to be more user-friendly term for wireless internet using the “IEEE 802.11b direct sequence.”
