Top Posts of the Week
What We Learned
Monday: We all love the idea of a mobile-first strategy, but sometimes SEO can fall to the wayside. One desktop feature often dropped in mobile designs is breadcrumb navigations. Search Engine Land explained how to use breadcrumb navigations and the SEO benefits of using them.
Tuesday: Apple held its 2022 Worldwide Developers Conference (WWDC22) last week. On top of really cool product and software announcements, it also had some updates that marketers should have on their radar. This includes privacy and app marketing updates.
Wednesday: Bot traffic sucks because it clouds your metrics and can even lead to serious hacking. Fight it off with these 6 ways of stopping bot traffic from infiltrating your forms and pages.
Thursday: SocialBee will be presenting a social media marketing session exclusively at Mention’s Optimize Your Marketing Funnel 2022 event, happening next week on June 22nd. Part of the session will be sharing 20+ social media content ideas for every stage of the funnel, not just brand awareness.
Join the Conversation
Tara wrote, “This is a non-marketing public request: please switch on live transcript in your zoom account and keep the full transcript capability on. I’m disabled and incredibly dependent on live captions and transcripts to get through meetings. I wish zoom would fix it but please consider the request in the meantime. And tell other departments and your friends! Please 🥺 ETA: you have to make sure the capability is ON in the account, you can’t switch it on the app side.”
Kristi posted, “CTR’s on mobile. Does anyone call this a Tap Thru Rate? [Asking as a former digital marketing person now working in the nonprofit world. Our ED sent a sponsor report out referring to Tap Thru Rate (for “clicks” on a Sponsored screen with a link-out) in the app…]”
Barbara asked, “For our remote team, we’re trying to create a scavenger hunt where people post selfies with things they’ve found. Then we want people to vote online on the best pictures. Any recommendations for an app or site where we can easily do this?”
Peach Bourbon Slush Magic 🍑
We’re on a frozen drink kick 😎
- 1 frozen peach (or nectarine), chopped
- 2 oz bourbon
- 1 oz lemon juice
- 2 tsp honey
- Put all the ingredients in a blender.
- Drink it.
- Forget about the heat.
Recipe by @Join_Jules
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What was this the logo for?
This logo was the iOS app logo of YouTube from 2007-2012. So if you had iPhone OS 1 to iOS 5, this might be a little flashback.