Be in the Know
- The new Xbox was criticized for looking like a fridge, so Microsoft made Xbox mini-fridges
- Tiffany & Co. names Anya Taylor-Joy, Tracee Ellis Ross and Eileen Gu as new brand ambassadors
- Vans launches a vegan line of footwear called Eco Theory
- Bruno Mars’ rum brand, SelvaRey, puts out an ad directed by and starring the musician
Employee branding as a Marketing Strategy
Good service to customers goes a long way. And who are the peeps delivering your goods? Your employees. They are the people who can make (or break) your brand come alive for your customers. Employee branding is an essential part of your overall reputation strategy.
So let’s tap into your people! Much of these tips are for a long-burn strategy that involves strategic talent acquisition, so let’s get into it:
- Building Employee Persona: Collecting data from across employees to create a representative group to know experiences and characteristics to represent the brand’s core values.
- Employee Alignment: When employees believe in the brand, it shows in their work. Engage your employees with the brand, and they’ll want to support it as well.
- Hiring in Tune with Culture: This might seem like an obvious one, but when hiring, you’ll want to ensure that there’s a cultural fit for your brand representation. Your recruiting should reflect your brand as well.
- Create a Brand of Sustainability: Sustainable work-life balance for every employee is now essential to every business or brand worth promoting.
- Role of Technology: The possibilities are limitless for engaging employees and having them engage back thanks to social networking and online portals. We’re in a virtual space more days than not, especially for the workplace.
Remember, every employee touchpoint mirrors consumer marketing touchpoints. There’s always an opportunity to reinforce the brand. Get the full shebang at People Matters’ article.
Q for You
Wordtune
Sometimes you just want your copy to sing a different tune. Wordtune is a free Chrome plugin that makes it easy peasy 🍋 to come up with some different turns of phrases. The plugin can give you several AI suggestions per sentence you highlight, so you can nail down just the right words you’re looking for. Try it out now and see if it’s your next favorite wordsmithing tool.
Scalemail Polls
Q’s and news and tips for yous. The Daily Carnage is a newsletter by marketers for marketers, and that means asking marketing questions. It’s a great way to get to know you guys.
Wanna do the same for your newsletter? Scalemail Polls is your nifty tool to do it. Hit us up and we’ll tell you all about it.
Watch
Miss you, boo
It ain’t always peaches being in the foodservice industry. Customers might always be right, but that doesn’t make them pleasant. Burger King doesn’t care, they missed you anyway. As businesses everywhere are getting back into the full swing of things, Burger King France gives us a funny reminder of the worst of the worst customers they are glad to have back.
We feel SEEN as the lady taking a wad of napkins.
