Be in The Know
🫣 It’s time for Super Bowl teasers.
🧵 Meta has begun testing ads on Threads.
⏰ Plus, you can now schedule your Threads!
🫠 HubSpot’s SEO collapse: What went wrong and why?
👀 Some marketers cautiously resume TikTok spending after shutdown.
🤔 Meanwhile, Oracle and Microsoft are reportedly in talks to take over TikTok.
🔍 Google makes Circle to Search more helpful.
🦉 How Duolingo entered the TikTok ban conversation.
💤 Kind embraces Gen Z trend bed rotting in new campaign.
💡 TheSkimm rescues ReproductiveRights.gov from the Internet Archive.
🧲 Substack pledges $20 million to creators who bring their followers its way.
🧀 Velveeta launches single-serve cheese packets for on-the-go.
12 Pinterest SEO Tips to Increase Traffic
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Here’s how to leverage Pinterest SEO to generate more organic and paid traffic from the platform:
- Create a business account: Convert or sign up for a Pinterest business account for access to analytics and ad tools. Optimize your username, profile description, and logo for search visibility.
- Link your website: Add the Pinterest tag for tracking, verify your website for profile branding on Pins, and install the Save button to boost Pin shares.
- Set clear goals: Define traffic and conversion goals aligned with Pinterest’s strengths, such as lead generation and brand discovery. Start with metrics like impressions and re-Pins before pursuing conversions.
- Conduct keyword research: Use Pinterest’s guided search, niche categories, and Promoted Pins to identify high-performing keywords for your Pins and boards.
- Organize boards strategically: Name boards using top search terms in your niche, use custom cover images, and populate boards with high-quality Pins.
- Design SEO-friendly Pins: Use a 2:3 image ratio (1,000px x 1,500px), bold colors, and keyword-rich titles. Enticing, descriptive Pins drive clicks.
- Write optimized descriptions: Add keyword-packed, user-focused descriptions with hashtags to improve visibility and engagement.
- Use scheduling tools: Automate Pinning, re-Pinning, and content creation.
- Encourage engagement: Collaborate with influencers, create text overlays, post consistently, and track performance to grow your audience.
- Join group boards: Expand your reach by participating in boards with shared content. Use scheduling tools to streamline participation.
- Leverage visual search: Use high-quality, relevant images to optimize for Pinterest’s Lens technology and related searches.
- Experiment with ads: Explore Pinterest’s ad formats like image, video, Shopping, and carousel ads. Test to discover what works best for your brand.
Find the full guide at Search Engine Journal.
Smash or Pass 👍/👎
Tools
PrintFriendly
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This Chrome extension lets you create and customize printer-friendly versions of webpages—without all of the ads and navigation.
Convert web pages into high-quality PDFS, too, and preserve original formatting like text, images, and links.
You can even adjust font sizes or remove paragraphs to enhance your output.
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Watch
What She’s Having
You know what we’re craving?
The chef’s salad, please, with the oil and vinegar on the side and the apple pie a la mode.
The pie should be heated, ice cream on the side, strawberry instead of vanilla if you have it. If not, just whipped cream, but only it it’s real. If it’s out of a can, then nothing.
This is not a drill: Hellmann’s is teasing a When Harry Met Sally campaign.
