Quick! No Googling.
Top Posts of the Week
What We Learned
Monday: Edutainment (literally education entertainment) is a great approach to more engaging content. VisCap Media gave a whole bunch of examples and stats on how to use edutainment video content for your brand. Some of the best ways to use it are product demos and repurposing testimonials.
Tuesday: What are you “supposed” to post on Instagram Stories? Katie Steckly is an Instagram entrepreneur that has a great educational YouTube channel for creators and businesses. She gave ideas for Instagram Story content based on her experience.
Wednesday: Not all podcasts look alike, but what does yours look like? When it comes to getting a podcast started, you need to know how it will be formatted for better scriptwriting and preparation. Castos’ blog post gave real podcast examples, pros, and cons for 8 popular podcast formats to consider.
Thursday: It can feel like a big science experiment when it comes to nailing sponsored content and video ads with an audience. #paid‘s blog interviewed a Facebook Creative Partner to break down how to master Facebook Reels ads and how to make those ads transferrable.
Join the Conversation
Valentine asked, “What are you using to present analytics to clients? — Looking for an alternative to Buffer as their impressions and reach are not accurate when looking at the data provided from Instagram and Facebook.”
Morgan posted, “This is cute”:
Beth wrote, “If I’m planning a training event that I can bill/ticket via Podia is there any marketing advantage to also putting it on Eventbrite?”
Share + Shout with Scalemail
Everybody loves to be rewarded, even for the smallest of tasks.
Scalemail Referrals is a referral program that incentivizes your existing audience to become your own personal influencers! They spread the word about your newsletter or brand, capture new followers for you, and earn rewards along the way with gifts or discounts of your choosing.
It integrates right into your email system and you get a personal dashboard to track your growth.
Wanna see it for your brand? Let us show you a demo.
Lavender Lemon Drop 💜🍋
Spring is springing in this fresh-squeezed drink
Ingredients
- 1 teaspoon food-grade lavender buds, fresh or dried
- 1 tablespoon simple syrup
- 2 ounces lemon-flavored vodka
- 1 ounce freshly squeezed lemon juice
- Lavender sprig, for garnish
Steps
- In a cocktail shaker, muddle lavender and simple syrup.
- Add vodka and lemon juice and fill the shaker with ice.
- Shake it up!
- Strain into a chilled cocktail glass.
- Garnish with a lavender sprig.
Recipe by Spruce Eats
What is hidden in the Twix logo?
c. A pause button
Since 2010, the “I” of Twix’s logo, it uses two Twix bars to represent a pause symbol. It’s not too hidden, but it comes from their “Need a Moment” campaign. Now it doubles as showing a left Twix and right Twix for their current campaign that argues that sides matter.
